[opendtv] Re: CEA: Technology Trends to Watch 2014
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 10 Mar 2014 01:31:03 +0000
Craig Birkmaier wrote:
> The most desirable stuff IS NOT retread programming that you could watch
> for free when it was broadcast.
Hulu and Hulu Plus both have current episodes, Craig, perhaps delayed to "next
day," even if Netflix has last season. Hulu and Hulu Plus also have programming
that was not aired FOTA. I don't know how many times I have to repeat this.
Depending what your tastes in TV are, the "most desirable" stuff may well be
there. And, again repeating myself, watching anything one demand implies a
delay regardless. That's why you're watching it on demand, vs by appointment.
Take a look.
http://www.hulu.com/plus/content
> It is not difficult to access OTT on the big screen.
Duh. You go to incredible lengths to repeat what I've been saying for years
now, Craig. And yet, people still seem to think it is. Like I said, the primary
reason for watching the broadcast stream, especially for drama or sitcom shows,
is habit. Check out Figure 7 again in that Arthur D. Little paper. See how use
of OTT drops off when prime time viewing starts, and how iPlayer takes over
after prime time.
> Yes TV ads are effective. Ads are the price you pay for "free" content.
TV ads are the MOST effective, and by far. More than Internet ads or newspaper
ads. That was one of the graphics in one of those articles I posted. I've also
been saying this for years, and you've been denying it for years. So, Internet
streams that incorporate inserted ads, TV broadcast style, are money well spent
for the advertiser. They know this.
> I think the walled gardens will just move to the Internet.
In which case, they won't be walled anymore. A walled garden is a monopoly
content repository. If you connect to that cable, the only content you have
access to is content the cable company allows you to see. Once the MVPD has put
its content trove on the Internet, a two-way medium, there is nothing stopping
ANOTHER repository of content from doing likewise, and all viewers have a
choice of repository. Unwalled.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
