There seems to be a disconnect here. Let's take Humphrey Bogart's first film appearance -- in 1920's-era "Men Are Such Fools" (directed by Busby Berkeley, but with no dancing sequences.) It's hard If a digital copy of this got out in the wild -- I saw the film on XETV in 1978 -- maybe 1000 people around the world would be interested, even if it were available on a p2p network. Compare that to the market interest in "Blades of Glory." Having the first title available for download without CSS, I suspect that more people would pay for it than would be interested in a DVD copy with CSS. The CSS encoding would seem to diminish the commercial prospects versus one without it; the exact opposite of "Blades of Glory." I can only conclude that someone is lying here, and I don't mean 'Bert. John Willkie, who routinely looks for a listing of "Men Are Such Fools" to see how inclusive a film database is. ----- Original Message ----- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx> To: <opendtv@xxxxxxxxxxxxx> Sent: Sunday, April 22, 2007 4:22 PM Subject: [opendtv] Burn your own DVDs at legal kiosks > Prospects heat up for 'download and burn' > > Dylan McGrath > (04/16/2007 9:00 AM EDT) > URL: http://www.eetimes.com/showArticle.jhtml?articleID=199000704 > > A highly anticipated technology that promises to lighten the burden on > retail outlets stocking DVD titles, as well as to make older and more > obscure content available in DVD format, is expected to hit stores later > this year. Using a model similar to one-hour photo service, retailers > would offer "download and burn" kiosks that would dramatically expand > the range of available titles and fill customer orders in roughly 15 > minutes. > > The concept has been kicking around for several years. The biggest > obstacle was the content-scrambling system (CSS) used to encrypt DVDs, > according to Jim Taylor, senior vice president and general manager of > the advanced technology group at Sonic Solutions, a provider of software > and applications for DVD authoring and content delivery. The major > Hollywood studios finally agreed to amend the CSS early this year to > support download-and-burn. > > The vast majority of DVDs sold today are either new releases or titles > that have gained enduring popularity. Customers seeking older or less > common titles are often unable to find them in stores, though some are > available through Web retailers. > > According to Taylor, retailer feedback indicates that as many as half of > customers who enter a store in search of a particular title walk out > empty-handed. "It's clear there is a huge need here," he said. > > But retailers cannot afford to stock all available titles. And aside > from the most popular classics, most films produced before the DVD era > have never been made available in the format, because demand levels > don't justify mass production. > > According to Taylor, Warner Bros. Entertainment Inc. has roughly 6,600 > movies in its catalog, yet only about 1,300 have made it to DVD. Major > retailers today might have a maximum of 500 DVD titles on hand. But a > download-and-burn kiosk initially would offer about 5,000 titles and > eventually provide many more. > > "It's like having the Internet in the store, in the sense of being able > to get everything," said Tom Adams, founder of Adams Media Research > (Carmel, Calif.). > > Sonic's Taylor spearheaded the effort through the DVD Forum to amend the > CSS licensing agreement and gain the studios' approval. "It took a while > to get everyone to agree and to make sure the studios were comfortable," > he said. > > Some studios have been more accommodating than others, he said, noting > that Time Warner Inc. chairman and CEO Richard Parsons announced late > last year that the media giant would make films and TV shows available > to download-and-burn services during 2007. New titles would likely be > made available for download-and-burn on the same day the mass-produced > DVDs hit stores. > > In January, Sonic Solutions (Novato, Calif.) announced Qflix, a > technology-licensing program designed to enable the secure and legal > burning of DVDs playable on standard-definition players. The company > demonstrated the technology at the Consumer Electronics Show. Program > participants range from drive manufacturers, disk-publishing technology > companies and media solutions providers to Walgreens, the largest U.S. > drug store chain. > > Indeed, Walgreens may be the first retailer to roll out > download-and-burn. Taylor described the chain as "extremely interested" > and said its digital-photo kiosks could be modified to provide the DVD > service. Sonic is also working with kiosk manufacturers such as > TitleMatch Entertainment Group Inc. (Commack, N.Y.) and MOD Systems > (Seattle). Taylor estimated new standalone kiosks in stores would cost > $15,000 to $35,000 each. > > The download-and-burn concept extends beyond kiosks. Wal-Mart offers a > service that lets consumers download films formatted for portable media > players and PCs. Industry watchers expect Wal-Mart and others to offer > download-and-burn via PCs and broadband. > > The concept is also being billed as a custom-DVD-manufacturing solution > for Web retailers. And, according to Bob Saffari, senior director of > marketing for chip maker LSI Corp.'s advanced video products, cable > set-top manufacturers are taking steps to incorporate DVD burners into > their products. Despite the popularity of DVR services such as TiVo, he > said, "people do like to put their hands on something they think they > own." LSI last week introduced video IC family for the professional > market (see story, page 53). Targeted apps include download-and-burn > kiosks. > > "We are bullish about packaged media long term," analyst Adams said. > "Even with the delivery of anything you want, people will still be > buying disks. People like packaged media. People love to shop." > > All material on this site Copyright 2007 CMP Media LLC. 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