[opendtv] Re: B&C: Fox Seeing Big Gains In Non-Linear Advertising Sales
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 11 Aug 2017 02:45:56 +0000
Craig Birkmaier wrote:
Because it is the cheapest option Bert. Wake Up!
How absurd, Craig! If I can get by without paying for any bundles at all, and I
can, how are old-fashioned bundles "the cheapest option"?
And most TV shows are not like produce
Of course they are. The vast majority of "channels" in the old-fashioned
bundles go unwatched - wasted, by any given viewer, just like much or most of
that huge bag of green beans. You can very easily find that you don't need that
much volume, and can pay a lot less as a result.
Here's a thought for you to mull over: It's not always the lowest price BY THE
POUND that matters, Craig. It's instead the lowest price FOR WHAT YOU NEED that
matters. The green bean analogy should have ended this other unnecessary
belaboring, of yet another quite obvious point.
All that is happening here is MORE bundles with different target
audiences:
And, people can now find what they really want in the appropriate web site, or
perhaps two or even three, and STILL end up paying a whole lot less. The more
time passes, the more we are seeing web site bundled options that overlap. The
same content available in bundles of various formats. All you have to do is
choose the one that includes the choices you like.
Bert
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