[opendtv] Re: Are HD Broadcasts Required by Feb. of 2009
- From: Don Moore <donmoore@xxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 13 Jul 2007 12:41:34 -0400
dan.grimes@xxxxxxxx wrote:
A local Fox affiliate employee said they are working hard to upgrade
their news to HD because it is required with the analog turn-off in Feb.
2009. Is that true now? I thought broadcasters were required to
broadcast ATSC, but nothing about what definition (in fact, Table 2
isn't even official, correct?) I think he is mistaken but I didn't want
to confront him on it because so much is changing so fast, perhaps I
missed something somewhere.
That's the problem....
Broadcasters must transmitter digitally; but there is no mandate as to which
format. If they wanted to retain 480i, they could.
There's very little HD (1080i or 720p) content available to the broadcasters to fill their share of the 24 hour void. Networks are increasing their HD content; but eliminating
revenue share to the point where some affiliates are paying for content instead of receiving compensation as they did in the "old days".
The "digital" TV is where the consumer confusion begins. Digital TV is not High Definition; yet thousands of HD sets are being used to watch digital standard definition content
and the consumers are happy. If we educate them too much, they would discover that the broadcasters are not offering 24/7 HD content - BUT cable and satellite are offering a few
dozen 24/7 HD content channels.
A confused consumer is may be the broadcasters last hope.
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