[opendtv] Re: All HBO Shows Are Leaving Amazon Prime in 2018
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 08 May 2017 09:08:45 -0400
On May 7, 2017, at 9:22 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
Craig Birkmaier wrote:
As HBO has learned, they can reach the OTT audience themselves,
Exactly. This was predictable, with the introduction of HBO Now. Do you think
that maybe ESPN is paying attention to such developments, Craig?
NOPE.
Iger and Skipper have clearly stated that they will remain in "the bundle."
This is apples and oranges Bert.
HBO was NEVER part of the bundle. It has always been sold as an ADD ON premium
service. The only change is that cord cutters can pay for HBO without having to
subscribe to a MVPD bundle. Funny how Cox includes both HBO and Showtime in my
new bundle at "no additional charge."
It's called competition.
ESPN has been the lynchpin of MVPD bundles, a role that is being duplicated
with the new VMVPD bundles.
Or maybe this could help you understand:
HBO is in about 30% of U.S. homes.
ESPN is in about 81% of U.S. homes.
Then again, I predict that a mix of options will evolve, online.
Good bet, since this is already reality.
The question is whether the content congloms will continue to sell their
program libraries to competitors, which is what this article was about.
In other words, you may have little choice but to buy a bundle, if the shows
you want are in it; then again, You may be able to buy the program/movie from
an online store like iTunes.
My bet is that it makes sense to include your content in various online
"bundles," as Craig likes to call them, for an obvious reason. If you insist
on JUST having your own by-subscription web site, you will most likely lose
some viewership. Many people will simply refuse to subscribe to a whole lot
of sites, so push comes to shove, they may just say bye-bye HBO.
What's new?
This is exactly what happens with competition and choice.
Unless there is only one choice...
But as long as the Internet remains neutral, this is not a problem.
What has neutrality got to do with this Bert?
Does Net Neutrality REQUIRE CBS to make CBS All Access available for FREE?
Does Net Net Neutrality require Disney to offer a direct to consumer ESPN
service?
The internet is just a new marketplace. It will CONTINUE to offer a range of
options. ANd nothing is going to force competitors to adopt a business model
that they choose not to support.
Anyone with a better idea can try it out. And the content owners will decide
what's best, based only on viewer interest, as opposed to basing their
decisions on how much they can coerce viewers.
They will be basing their decision on what they have always done:
Maximization of profits
Maximization of control of TV content
Regards
Craig
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