[opendtv] Re: ARM conference switches on Web TV
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 3 Nov 2010 16:43:51 -0400
At 3:24 PM -0500 11/3/10, Manfredi, Albert E wrote:
Okay, I'll buy gatekeeper as a better word for this, until the
subscription fees kick in anyway.
Question is, who gets the subscription fees. Clearly Hulu+ will have
a subscription fee. My guess is that Hulu will work with Google and
Apple and split the revenues, as is the case now for most paid apps.
When the TV companies say that they need to formulate agreements
with a web site, or a handful of web sites, and advertize that they
have done so, the intent seems very obvious to me. I'm not doubting
that software experts can find ways around this, as you point out,
however the TV companies and web sites would not be wasting their
time if they thought their efforts would quickly and easily be
thwarted.
How do you think CDs and DVDs are sold. The congloms have deals with
Walmart, Target etc.
Now, assuming many consumer-oriented TV platforms do remain more
open, like the few you describe, then this whole
Yahoo/Google/Apple/bla bla bla hype will lose the exclusive
character they are trying to create. But even then, the ISPs
themselves remain, and they can become more creative in how they
control TV program access, in the future.
I'm not certain they are trying to have exclusive access to content
(a walled garden). What they are trying to do is create a unique and
branded user experience that attracts customers. It is likely that
you will be able to access everything from any of these ecosystems.
The battle will be over the hardware, software and the user
experience with each platform/ecosystem.
Regards
Craig
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