Thanks for this Paul/
I will commit to cold calling at least three new ones next week.
John
From: obe-members-bounce@xxxxxxxxxxxxx
[mailto:obe-members-bounce@xxxxxxxxxxxxx] On Behalf Of Paul Hergott
Sent: Friday, October 21, 2016 2:35 PM
To: obe-members@xxxxxxxxxxxxx
Subject: [obe-members] Re: OBE Round table results
Friends,
I'm going to take the opportunity to flesh out the "Need recruiting for
members" item.
This was raised at our table and I would like to share with everyone my
vision of what might be effective for building our membership.
My vision comes from my experience of the first year and a half of building
this organization from 4-5 folks sitting around a booth at the local IHOP to
the bustling group of 11 members we reached at about the time we broke away
from BNI.
Our Situation at the time:
1. A sales force of 4-5 busy business people;
2. A shitty product to sell:
a. $500/year membership fee that covers NOTHING, i.e. no Christmas
party, no PLACE TO MEET (you have to buy breakfast to be able to sit in an
IHOP booth!), no SOCIAL EVENTS, no NOTHING (except referral slips);
b. A referral group that had a SOLE purpose of referring business to
each other with ONLY 4-5 salespeople.
How the HELL did we bring ANYONE in, let alone get to 11 people!?!?! Well,
we went through the yellow pages. We identified business categories that
might best benefit from being in our group, identified businesses within
those categories and cold called / cold-dropped-by them.
I think the same approach will work today, though look at our current
situation:
1. A sales force of 30+ people. Yes, we're still busy, but there's a
whole lot more of us and varying degrees of "busy";
2. An AMAZING product to sell:
a. $400/year membership fee that covers a place to meet, Christmas
party, summer party, social events, etc.;
b. A group that has been building a "brand" for excellence in our
community, and ALSO refers business..the referral sales force being 30+
It takes work. It takes identifying key business types and going after
them. It just kills me that, for example, we don't have a jewellery
store..travel agent..
We have an amazing product to sell. It will take a district manager type to
make a plan for targeting and cold calling / cold-dropping-by. It needs to
be more than "ok, team, let's think about jewellery stores this coming week
and go out and drop by, etc."..it needs to be "We're going to hit Sven
Sandberg's this week. Anyone ever been in there? Anyone know the owners?
Who lives/works close by there? Ok, Bo - you're going to stop in on Friday
morning and hand them a card. Gary, you're going to stop by Monday, let
them know that Bo suggested you drop buy, and encourage them to come to
Wednesday's meeting. Bo - call them Tuesday late afternoon to remind them".
Paul Hergott | Lawyer
Hergott Law
105 - 1195 Industrial Rd
West Kelowna, BC V1Z 1G4
Direct: 1.250.769.7444 ext. 100
Email: Paul@xxxxxxx <mailto:Paul@xxxxxxx>
Website: www.hlaw.ca <http://www.hlaw.ca>
Bio: www.hlaw.ca/meet-your-team/paul-hergott
<http://www.hlaw.ca/meet-your-team/paul-hergott>
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From: obe-members-bounce@xxxxxxxxxxxxx
<mailto:obe-members-bounce@xxxxxxxxxxxxx>
[mailto:obe-members-bounce@xxxxxxxxxxxxx] On Behalf Of Norm Sandvik
Sent: October 20, 2016 3:26 PM
To: obe-members@xxxxxxxxxxxxx <mailto:obe-members@xxxxxxxxxxxxx>
Subject: [obe-members] OBE Round table results
Sorry I missed the Top Things this week
