You answered it. I am trying to decide if I should go all HD channel or all
SD channels.
From: lptv-bounce@xxxxxxxxxxxxx <lptv-bounce@xxxxxxxxxxxxx> On Behalf Of Kelly
T. Wallingford
Sent: Monday, May 30, 2022 5:09 PM
To: lptv@xxxxxxxxxxxxx
Subject: [lptv] Re: Ad insertion...
HD on our primary channel was more a product of it being a pre requisite to
spectrum even considering us for cable carriage- but yes all our news and local
programming is on the primary
Sorry Rick not sure I understand fully what your asking
On Monday, May 30, 2022, 3:44 PM, Rick <rickg@xxxxxxxxxxxxxxxxxx
<mailto:rickg@xxxxxxxxxxxxxxxxxx> > wrote:
If I may ask, are clients willing to pay 4x more for the HD feed for
non-news programming or is local and news all that is on the HD feed.
---
Richard Goetz
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
On 2022-05-30 14:10, Kelly T. Wallingford wrote:
main on HD and three SD's
Kelly T. Wallingford
President
On Monday, May 30, 2022, 11:18:54 AM EDT, Rick <rickg@xxxxxxxxxxxxxxxxxx
<mailto:rickg@xxxxxxxxxxxxxxxxxx> > wrote:
Are you running SD or HD on your streams?
---
Richard Goetz
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
On 2022-05-28 20:15, Kelly T. Wallingford wrote:
We went through that education here! Masterplay is working very good for us
here with network dtmf tones. We had to 'beef up" the tones with some addional
equipment to make them fire reliably.
We do local insertion on 3 channels. We use ONE log. So advertisers get the
same schedule on all three of the stations we do local insertion on.
We sell ROS packages. 5 :30s per day and 1 overnight for a flat monthly fee. (x
3 stations is 18 per day!)
We sell higher rates on our local news or locally originated programming (which
always is an easy sell)
Kelly T. Wallingford
President
On Saturday, May 28, 2022, 06:17:58 PM EDT, Jon C. Moon
<jonmoon@xxxxxxxxxxxxxxx <mailto:jonmoon@xxxxxxxxxxxxxxx> > wrote:
I'm curious, what do most of you use equipment-wise for ad insertion on
national networks? MasterPlay or other equipment? Is there any equipment out
there that can handle multiple channels of insertion?
And do most of you sell Run of Schedule (RoS) or scheduled spots? Do
advertisers want daypart scheduling?
Do networks still use DTMF tones to trigger avails or is there some other
method new receivers use? Are you using SDI for your setups?
Thanks for any insight. It's been a long time since I dealt with ad insertion.
I have a few ideas in my head for a possible future development project...
Jon C. Moon
Ridgeline TV
www.ridgelinetv.net <http://www.ridgelinetv.net>
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