Certainly, that is the right approach to get change, but transport is an area that has an effect on a very wide range of people across age and educational levels. Ed ----- Original Message ----- From: "Mark Magennis" <Mark.magennis@xxxxxxx>
To: <vicsireland@xxxxxxxxxxxxx> Sent: Friday, August 24, 2012 11:11 AM Subject: [vicsireland] Re: Aer Lingus website. On 24 Aug 2012, at 10:17, Dónal Fitzpatrick wrote:
I know members of CFIT are on this list. Could NCBI not commission you guys to do a report on the general state of the websites of the transport providers in the state?
Yes, we could, although it's not at the top of our priority list at the moment. There are so many areas that we could and would like to be working in to challenge poor practice and promote digital inclusion and accessibility - education, public services, television, Inclusive Design, knowledge society policy, etc. Transport is one area of course and although it's not currently one that we're focussing on priorities are continually being reconsidered so if it becomes clear that this is more important than some of the other areas we're working in, we will certainly consider redirecting our efforts.
Having said that, it's not as simple as just producing a report that shows how bad the situation, even if it also states where and how it can be improved. Although this would be a necessary first step, reports like this tend to sit on shelves and be ignored unless there is a concerted effort to put in place the necessary supporting and follow-up actions. To have any hope of eventually changing things, we would have to undertake a much wider programme where a report might be used as an initial benchmarking activity to measure the the current state of affairs and analyse their causes. This would have to accompanied by a process of identifying the key stakeholders, their roles, needs, the contexts of how they make decisions how best to communicate with them and influence them. Then we would need to draw up a programme of actions which might include lobbying, awareness raising, research, best practice analysis, training, mentoring, or a range of other things. It would involve car efully setting and monitoring targets and, crucially, getting buy-in from the right people. This is the kind of joined-up approach we are trying to take in other areas, but it really does require a significant amount of planning and resources to actually achieve change.
MarkFollow us on Facebook: https://www.facebook.com/ncbiworkingforpeoplewithsightloss
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