[vicsireland] Re: Aer Lingus website.
- From: Mark Magennis <Mark.magennis@xxxxxxx>
- To: vicsireland@xxxxxxxxxxxxx
- Date: Fri, 24 Aug 2012 11:11:28 +0100
On 24 Aug 2012, at 10:17, Dónal Fitzpatrick wrote:
> I know members of CFIT are on this list. Could NCBI not commission you guys
> to do a report on the general state of the websites of the transport
> providers in the state?
Yes, we could, although it's not at the top of our priority list at the moment.
There are so many areas that we could and would like to be working in to
challenge poor practice and promote digital inclusion and accessibility -
education, public services, television, Inclusive Design, knowledge society
policy, etc. Transport is one area of course and although it's not currently
one that we're focussing on priorities are continually being reconsidered so if
it becomes clear that this is more important than some of the other areas we're
working in, we will certainly consider redirecting our efforts.
Having said that, it's not as simple as just producing a report that shows how
bad the situation, even if it also states where and how it can be improved.
Although this would be a necessary first step, reports like this tend to sit on
shelves and be ignored unless there is a concerted effort to put in place the
necessary supporting and follow-up actions. To have any hope of eventually
changing things, we would have to undertake a much wider programme where a
report might be used as an initial benchmarking activity to measure the the
current state of affairs and analyse their causes. This would have to
accompanied by a process of identifying the key stakeholders, their roles,
needs, the contexts of how they make decisions how best to communicate with
them and influence them. Then we would need to draw up a programme of actions
which might include lobbying, awareness raising, research, best practice
analysis, training, mentoring, or a range of other things. It would involve car
efully setting and monitoring targets and, crucially, getting buy-in from the
right people. This is the kind of joined-up approach we are trying to take in
other areas, but it really does require a significant amount of planning and
resources to actually achieve change.
Mark
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