[opendtv] Supply chain agrees switchover measures
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 14 Sep 2007 16:32:53 -0400
So my question is, why is it that in the UK these measures, virtually
identical to those mandated by the FCC over here, can be agreed upon
voluntarily by the CE vendors and retailers, whereas here vendors and
retailers have to be dragged kicking and screaming? Simple question.
Bert
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http://www.dtg.org.uk/news/news.php?id=2697
Supply chain agrees switchover measures
Leading consumer electronics companies and electrical retailers have
announced a series of measures aimed at increasing the supply of digital
television products ahead of the UK's region-by-region digital
switchover.
The Digital Switchover Supply Chain Group, representing firms such as
Currys, Comet, Tesco, Sony and Panasonic, said it would also take steps
to improve levels of information about equipment available to consumers.
The measures include:
Accelerating the availability of Digital TVs across all product lines,
including small sets (16-inch screens and below)
Withdrawing analogue TV equipment from sale in each region in the 12
months leading up to switchover in that area-or bundling its sale with a
digital reception solution such as a digital set-top box or digital TV
recorder
Clear consumer information in stores making clear that analogue sets
will require conversion at switchover
Labeling all digital equipment with the 'digital tick' indicating it
will work before, during and after switchover
Phasing out the sale of non-digital recorders, including analogue DVD
recorders.
The supply chain group said that in the first seven months of 2007, UK
consumers purchased more than 4m televisions. Almost nine out of ten
(89%) larger sets purchased had digital tuners built in, while 1.9m
smaller screen sets-under 26-inches-were sold during the same period, of
which 85% were analogue. In the recorder market, 1.4m items have been
sold so far this year, 64% of which were analogue.
Danny Churchill, co-chairman of the Digital Switchover Supply Chain
Group, said: "We've already seen a rapid transformation in the market
for larger, flat screen televisions, the vast majority of which are now
digital. The moves we are announcing today will further benefit
consumers by continuing that transformation across the full range of
television and recording equipment."
Ford Ennals, chief executive of Digital UK, the digital switchover
coordination body, said: "It's good to see the electrical industry
joining forces to make such a positive contribution to preparing the UK
for switchover. Consumers need a full range of digital products to
choose from and clear labeling to ensure that any purchase is made in
the full knowledge that analogue TV will soon be a thing of the past."
Stephen Timms, minister of state for competitiveness, said: "I am
delighted that representatives of TV equipment manufacturers and
retailers have come forward with sensible and practical measures to
address the issue of continuing sales of analogue televisions and
recording equipment. These should provide important support to consumers
as they prepare for digital switchover."
Lovelace Consulting 14.09.2007
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