[opendtv] Re: Ofcom's proposed spectrum option
- From: John Willkie <johnwillkie@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 8 Jun 2008 18:18:36 -0700 (GMT-07:00)
How are they coercing you to watch undesirable content? Is there a goon
stationed in your house lording over the remote controls?
This, alas, is just an example of self-loathing. With rare exception, I'm
happy with my choices and what I watch. Other than prime-time network
television, I don't consume much Hollyweird content. That said, I found
"Breach" to be a fine movie, without a single exploding building or car chase.
So, the fact that Disney didn't bid on the weather channel is some type of a
topic? If you were consistent, you should be talking about why non-media
companies didn't bid.
The Weather Channel is basically a useless channel, designed for dilettantes to
see the misery others are experiencing (at best, during a crisis.) It's a bad
advertising venue, since it gets loyal, retired viewers, and few others, and
average viewing times are low.
It's their web site that is valuable. But, they're being sold as a unit.
JOhn Willkie
-----Original Message-----
>From: Craig Birkmaier <craig@xxxxxxxxx>
>Sent: Jun 8, 2008 5:15 AM
>To: opendtv@xxxxxxxxxxxxx
>Subject: [opendtv] Re: Ofcom's proposed spectrum option
>
>At 10:20 PM -0700 6/7/08, John Willkie wrote:
>>Is the "problem" that 90% of what you watch comes from the majors a
>>problem caused by you or them?
>>
>
>A reasonable question.
>
>I would say them, only because they have the ability to decide which
>channels to buy up. They cannot force the others to sell, and they
>may find that there is less synergy with some. For example, Disney
>did not want to get in the bidding war for the Weather Channel. There
>are several possible reasons for this:
>
>1. Little opportunity to repurpose Disney content for the Weather Channel.
>2. The audience is "Event Driven." That is, there is a large audience
>during major weather events, but a much smaller audience when
>conditions are normal.
>3. They would prefer for viewers to turn to ABC affiliates during
>weather events.
>
>For the most part, the congloms have purchased cable networks that
>target demographic groups, not vertical special interests. This
>allows them to repackage off-network content to appeal to those
>demographic groups. They tend to shy away from very narrow special
>interest content, as little of what they now produce could be run on
>these special interest channels.
>
>At any rate, the question one should ask is why the government allows
>this level of consolidation. Not just allows, but the politicians
>crafted legislation that made it possible for the congloms to use the
>popularity of their broadcast content as a major negotiating tool to
>take over most of the content delivered by the multi-channel systems.
>
>Regards
>Craig
>
>
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