[opendtv] Re: News: No Motive for HDTV Rollouts
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 30 Jun 2004 17:25:26 -0700
So, whether a prospect/customer thinks he's buying a home theater system is
irrelevant to marketing? No wonder you grew tired of my tirades years ago.
You are clueless about marketing.
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier
Sent: Wednesday, June 30, 2004 6:41 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: News: No Motive for HDTV Rollouts
At 9:48 AM -0700 6/28/04, John Willkie wrote:
>Whatever, Craig.
>
>Whatever, Craig.
About 60 instances of this phrase deleted...
>(get tired of it yet?)
>
>Whatever, Craig. You know not what of you speak, or you are engaging in (I
>hope it's compensated) spin.
I grew tired of your tirades years ago...
Whether you neighbor thinks he has a Home Theater system or not is
irrelevant. It is counted by the CE industry as a Home Theater
installation.
As i have written MANY times on this list, the real transformation
here is that the CE industry is cost reducing and mass producing the
components that were formerly only used in expensive custom installed
Home Theater systems. The $25,000 custom system of the early '90s can
now be duplicated at any number of CE retailers for less than $5,000.
Better yet, it will outperform that $25,000 system...at least with
respect to the video components.
Just a few specific examples:
1. The $15,000 Farudja line doubler has been replaced by a < $20 chip
in the Digital TV monitor.
2. Analog components inputs that were once the exclusive domain of
high-end projectors and professional monitors are now commonplace,
even on a $500 direct view 27" receiver.
3. Surround sound systems are now a commodity, with prices starting
at only a few hundred dollars.
4. DVD has provided a high quality source of analog component video
to feed these systems, and many upscale systems now feature
progressive scan DVD players.
Yes, there is still a wide range of options and prices for home
theater systems.
But the only part that matters is that this market segment has been
transformed from a small custom installer niche, into a large general
CE market segment.
It is ALSO important to note that Home Theater does not necessarily
mean HDTV. MANY of the HD capable displays that have been sold DO NOT
have HD sources to feed them. The current generation of DVD has been
the mani driver of uptake of bigger, higher resolution displays.
Regards
Craig
>
>
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