[opendtv] Re: Mark's Monday Memo
- From: "John Willkie" <JohnWillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 9 Mar 2005 09:59:26 -0800
I'm not aware of them having defined "market" in the way you describe, if at
all, at least in this context. IIRC, the FCC has about 20 definitions of
market in it's rules (SMSA,CGSA, Neilsen, Arbitron are just a few) and has
up to a half-dozen that apply to broadcast/cable. Just two years back, they
redefined market in the FM context that required Clear Channel to give up
effective control of two stations in the San Diego market, but which
otherwise didn't affect anybody anywhere else.
Without an explicit definition of market in this context, there is no way to
effectively figure out how analog shutdown will proceed.
Doesn't the FCC have an open proceeding to define what market means in this
context?
John Willkie
----- Original Message -----
From: "John Shutt" <shuttj@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Wednesday, March 09, 2005 9:10 AM
Subject: [opendtv] Re: Mark's Monday Memo
> I was under the impression that current law regarding NTSC shutoff was
> applied market by market. The "Ferree Plan" simply reiterates current
law.
>
> The problem arises when you consider that the largest markets (NYC, LA)
meet
> the 85% criteria, but the remaining 15% relying on OTA is a huge number of
> people (15% of 7.3 Million NY homes, or 5.4 million LA homes vs. 50% of
> 800,000 Salt Lake City homes.)
>
> So we disenfranchise 1 million New York homes, yet let 400,000 Salt Lake
> City homes remain with NTSC service? Good plan.
>
> The answer is to have a digital service that truly works, either ATSC
> so-called 5th generation, or switch to the
> "other-evil-not-suitable-for-the-United-States" system, then and only then
> can you set a hard cutoff date.
>
> Dreaming on,
>
> John Shutt
>
> ----- Original Message -----
> From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
>
> > This suggests that the Ferree plan should be applied market
> > by market. It would give everyone a better feel for just how
> > disruptive analog shutoff really is and it would provide a
> > more gradual demand curve for STBs and a reason to improve
> > them. The gradual shutoff of analog would give the networks
> > some incentive to develop their DTT multiplexes, which in
> > turn might encourage those mostly-OTA markets to switch more
> > willingly. Seems like a good thing.
>
>
>
>
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