[opendtv] Re: Mark's Monday Memo
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 8 Mar 2005 16:14:17 -0500
[OTA users]
> - There is wild variation between markets. In
> ten markets (including New York, Philadelphia, and Boston)
> representing more than 15% of U.S. TV households, over 80%
> already subscribe to cable (not even counting satellite).
> But, in 13 markets (including Dallas-Ft. Worth and Salt
> Lake City) representing almost five percent of U.S. TV
> households, fewer than half already subscribe to cable
> (and, even when satellite is added, one of those markets
> stays below 50%). Disney's comments show similar
> variation: 9.1% relying exclusively on off-air reception
> in the New York market and 15.3% in the Los Angeles market.
This suggests that the Ferree plan should be applied market
by market. It would give everyone a better feel for just how
disruptive analog shutoff really is and it would provide a
more gradual demand curve for STBs and a reason to improve
them. The gradual shutoff of analog would give the networks
some incentive to develop their DTT multiplexes, which in
turn might encourage those mostly-OTA markets to switch more
willingly. Seems like a good thing.
I expect that West Virginia and parts of western PA have a
reception problem with OTA, due to the mountainous terrain,
but of course that could be solved, if it makes economic
sense.
Bert
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