[opendtv] Re: Local Content Considered Key to Mobile DTV Adoption
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 12 Dec 2009 18:23:23 -0500
Tom Barry wrote:
> I have never thought people really spent that much
> time watching local content, at least as a percent
> of total video watched. But maybe that's simply
> because I don't and possibly others do.
I think you and Craig are overly emphasizing "local content." In the article,
what they are talking about is simply interest among 18-29 year olds in being
able to watch their local TV stations on their cell phones, and the only "local
content" even mentioned, that they might be interested in, was news and
weather, no different from the (local) content they can already get on
broadcast TV.
Here's the quote:
http://www.tvtechnology.com/article/91508
"Magid found that 88 percent of those responding to the survey 'expressed
interest' in watching local news on cell phones, laptops, smartphones and
netbooks. Around 50 percent said they'd look into buying an ATSC M/H-capable
device--those that receive over-the-air, mobile DTV signals. People 18-to-29
registered twice the interest in watching local content on mobile devices
compared to their current consumption on conventional TVs."
Of course, that's not to say that these guys with cameras in their cell phones
can't ALSO mail in video clips to TV stations, and become part of the act.
After all, that's already being done extensively enough around the world, e.g.
in Iran during the protests.
Bert
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