[opendtv] Re: Forget 3D, Web-connected TV's the Thing

  • From: Cliff Benham <flyback1@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 19 Aug 2010 21:48:16 -0400

Have you ever watched You Tube on a 38 inch 16:9 set?
Sucks is far too gentle a word.

Manfredi, Albert E wrote:
http://www.tvtechnology.com/article/105114

Forget 3D, Web-connected TV's the Thing
08.19.2010.

SCOTTSDALE, ARIZ.: In-Stat says Web-to-TV video is growing more rapidly than 
forecasters expected. The market researchers now say that by 2014, there will 
be 57 million U.S. broadband households viewing full-length online video on TV. 
Revenues associated with the content are projected to grow from $2 billion to 
over $17 billion over a five-year period.

"The over-the-top video market represents a new distribution channel for digital 
entertainment," says Keith Nissen with In-Stat. "Content producers want to market premium 
video content directly to the consumer. However, they have not yet decided the best way to monetize 
OTT video content and how to manage the OTT opportunity in context with their legacy distribution 
partners."

Factors affecting the related revenue trajectory include the installed base of 
Web-enabled consumer video gear--e.g., connected TVs, peripheral streaming devices, etc. 
In-Stat projects such devices will grow from 70 million in 2009 to 237 million by 2014. 
The total number of U.S. broadband households with Web-enabled video devices will triple 
by 2014 to 98 million (versus the 57 million viewing full-length online video on TV, 
presumably). In-Stat says that 11 million "operator-provisioned hybrid set-top boxes 
will be delivering online video content directly to the TV."

iSuppli, a market research firm in El Segundo, Calif., predicts that global 
shipments of Web-enabled TVs will reach 148.3 million by 2014. Again, this does 
not include the peripherals and set-tops factored in by In-Stat. Just TVs only. 
By comparison, iSuppli pegged global shipments of 3DTVs to be less than half of 
that by 2014.

For 2010, iSuppli puts global shipments of 3DTVs at 4.2 million (compared to 
the 2.1 million units expected to ship in the United States this year, as 
prognosticated by the Consumer Electronics Association). iSuppli's estimate of 
Web-connected TV shipments at 27.7 million this year. Richard Kastelien of App 
Market obtained iSuppli's report, which contained this quote from Riddhi Patel 
of iSuppli.

"Despite aggressive promotions from the industry and intense consumer interest 
generated by the blockbuster Avatar and other titles, the 3-D TV market in 2010 will be 
limited to a small pool of enthusiastic early adopters. In contrast, IETV is entering the 
mainstream in 2010. This is because 3-D is still dealing with a number of barriers, 
including cost, content availability and interoperability, while IETV provides immediate 
benefits by allowing TV viewers to access a range of content readily available on the 
Internet."

-- Deborah D. McAdams


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