atw: Extra-Slanty Italics! [hmr]
- From: Janice Gelb <Janice.Gelb@xxxxxxx>
- To: austechwriter@xxxxxxxxxxxxx
- Date: Tue, 15 May 2007 09:23:11 +1000
This just in from The Onion
http://www.theonion.com/content/news_briefs/extra_slanty_italics
Extra-Slanty Italics Introduced For Extremely Important Words
NEW HOPE, MN — In an attempt to address writers' ever-
growing word-emphasis needs, Minnesota-based Pica
Foundry has developed a new, extra-slanty italic font,
design director Jordan Soderblum announced Monday.
"When writing important words, authors too often bypass
regular italics in favor of all capital letters, which
not only look awkward but also disrupt the flow of the
text," said Soderblum, whose new italics design is
slanted at a more acute 60-degree angle instead of the
normal 75. "We believe that the additional 15 degrees
of slant will allow authors to create a much more
intense and immediate reading experience."
Soderblum said that his design team is currently
developing a demi-semibold typeface for writers who
"kind of, but not really" want to accentuate subheadings.
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