atw: Re: Extra-Slanty Italics! [hmr]
- From: "Tracy Jenner-Lawson" <tnr@xxxxxxxxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Tue, 15 May 2007 09:26:13 +1000
Mmm, interesting....
----- Original Message -----
From: "Janice Gelb" <Janice.Gelb@xxxxxxx>
To: <austechwriter@xxxxxxxxxxxxx>
Sent: Tuesday, May 15, 2007 9:23 AM
Subject: atw: Extra-Slanty Italics! [hmr]
> This just in from The Onion
> http://www.theonion.com/content/news_briefs/extra_slanty_italics
>
> Extra-Slanty Italics Introduced For Extremely Important Words
>
> NEW HOPE, MN — In an attempt to address writers' ever-
> growing word-emphasis needs, Minnesota-based Pica
> Foundry has developed a new, extra-slanty italic font,
> design director Jordan Soderblum announced Monday.
>
> "When writing important words, authors too often bypass
> regular italics in favor of all capital letters, which
> not only look awkward but also disrupt the flow of the
> text," said Soderblum, whose new italics design is
> slanted at a more acute 60-degree angle instead of the
> normal 75. "We believe that the additional 15 degrees
> of slant will allow authors to create a much more
> intense and immediate reading experience."
>
> Soderblum said that his design team is currently
> developing a demi-semibold typeface for writers who
> "kind of, but not really" want to accentuate subheadings.
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