[wisb] BirdWatching magazine sold
- From: "Carl Schwartz" <cschwartz3@xxxxxxxxx>
- To: "Wisconsin Birding Network" <wisbirdn@xxxxxxxxxxxxx>
- Date: Wed, 29 Aug 2012 15:18:15 -0500
Madavor Acquires BirdWatching Magazine
Popular publications added to media company's growing portfolio.
On August 22, 2012, Boston-based Madavor Media, a privately held niche and
enthusiast media company, acquired The Writer, one of the oldest
continuously published magazines in the U.S., and BirdWatching, the country's
premier magazine about wild birds and birdwatching. Madavor also acquired
the websites and digital properties for each magazine.
Madavor Media VP/Group Publisher Susan Fitzgerald said that the publications
represent two strong brands in fields that engage readers passionately.
"We are excited to include these brands in our lineup and to find innovative
ways to expand them in new markets," said Fitzgerald. "We will continue to
deliver the quality and authoritative content readers and advertisers
expect, and we intend to take both magazines to new and engaging places."
Madavor purchased the two magazines and affiliated products from Kalmbach
Publishing Co., a Waukesha, Wisconsin-based company that offers a variety of
media channels including magazines, books, events, websites and other
digital media.
"As longtime publishers of these great magazines, we're very happy to see
both titles go to another high quality media company," said Charles Croft,
president of Kalmbach.
Madavor Media publishes other titles and manages trade shows that are all
leaders in their respective fields in the sports and enthusiast markets.
Through its print and digital magazines, trade shows, websites, e-mail
newsletters, and other partnerships across the publishing industry, Madavor
offers unique ways to communicate with passionate consumers eager to learn
more about products and events related to their interests.
The Writer and BirdWatching join a team of eclectic and lively publications
such as FOAM, JazzTimes, International Figure Skating, Gluten-Free Living,
Fairways + Greens, Inside Arts and Volleyball.
from this link:
http://www.madavor.com/articles/37-madavor-acquires-the-writer-and-birdwatching-magazines
Carl Schwartz
Milwaukee County
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