[webproducers] You're Invited: Tuesday, January 16 8pm - Jared Spool Why Good Content Must Suck
- From: "m o r r y" <morry@xxxxxxxxxxxxxxxx>
- To: <webproducers@xxxxxxxxxxxxx>
- Date: Tue, 7 Jan 2003 11:55:51 -0500
Web Producers Organzation (WPO) and The Computer Instruction Center (CIC) at
The New School invite you to our first event of 2003! See bottom of this
message for RSVP info.
Why Good Content Must Suck:
Designing for the Scent of Information - Jared Spool from User Interface
Engineering
Thursday, January 16th, 6 to 8pm
The New School, Room 404, 66 W. 12th Street
If you have thousands of pages of really cool stuff on your site, how do
users find what they are looking for? Turns out that the content itself
has to pull the user to it. The stronger the pull, the more likely the user
will find it. In this presentation, Jared discusses how to organize your
site to pull
users to the right place. He'll talk about User Interface Engineering's
recent research on how people find information on large web sites. Jared
shows you plenty of examples of sites that work well and those that don't.
Jared will also discuss how the quality of links affects whether users click
on them; how longer pages actually help users get where they are going
faster; the 3 types of graphics: navigation, content, and decorative and the
importance of each; how users follow a scent and four ways your design could
be blocking their smell.
----------
Jared M. Spool, Founding Principal A software developer and programmer,
Jared founded User Interface
Engineering in 1988. He has more than 15 years of experience conducting
usability evaluations on a variety of products, and is an expert in
low-fidelity prototyping techniques.
Jared is on the faculty of the Tufts University Gordon Institute and teaches
seminars on product usability. He is a member of SIGCHI, the
Usability Professionals Association, the Association for Computing
Machinery, and the IEEE. Jared is a recognized authority on user
interface design and human factors in computing. He is a regular tutorial
speaker at the annual CHI conference and Society for Technical
Communications conferences around the country.
For more information or to RSVP for specific events please e-mail
cic@xxxxxxxxxxxxx or call the CIC at 212-229-5876. For a listing of
other CIC events, please visit us on the Web at
www.nsu.newschool.edu/cic/07_specprog.htm
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