[webproducers] Re: The Web producer "career path" -- are these the right ranks?
- From: marj kleinman <marjk@xxxxxxxxxx>
- To: <webproducers@xxxxxxxxxxxxx>
- Date: Fri, 04 May 2007 23:04:43 -0400
To me, everything looks great here, except the early roles. I guess I find
#1 & # 2 somewhat interchangable and inconsistent across the field, which
has come up before on this list.
"Producer" in general--depending on how big the company is, may take on a
"project lead" role if there's no one else" and they also might interface
with the client. Quite often I do.
Content Producer: This really must vary across the industry, because where I
come from, which is mainly publishing and educational/kid's media, a
"content producer" is editorial and NOT technical at all. I usually do a lot
of the writing of "content" thus the word content. I would also edit,
proofread, etc.. If there is game design, etc., I might write design docs,
create wireframes, etc.. I might actually project manage and work with
designers and developers, so I need to know stuff, but I'm not doing the
actual physical design/dev..
A "line producer" was always a tv term referring mainly to budgets and
production, so now I'm a bit more confused.
I have also seen "project lead" used to describe a position that was very
technical I believe, but I could be wrong.
What does everyone else think? I am particularly curious about the term
"Content Producer."
Good luck, Marj
----------------------------------------
Marj Kleinman
Producer/Writer/Filmmaker
917-434-8398
Mosaic Marj Media
Inspire - engage - uplift
http://www.MosaicMarjMedia.com
On 5/4/07 8:30 PM, "Tom Davey" <tom@xxxxxxxxxxxx> wrote:
> Hi folks,
>
> I'm in the middle of a recruting for a Web producer to join my corporate Web
> team. It's difficult because in New York City right now it seems to be a
> seller's market, salaries (in New York City at least) are up, and my
> particular non-profit organization, although large and wealthy, is probably
> not seen as a particularly obvious place to make a smart career move. The
> resumes coming in have been uninspiring. I need to restart and expand the
> search, and I'd like to make sure I'm describing the level of the position
> properly.
>
> The following is, I believe, how most design agencies describe their
> producer ranks. Do I have the following career steps aright?
>
> 1. Producer (or Line Producer or Content Producer)
>
> Directly performs production work such database insertions, graphics
> maniupulation, or HTML/CSS markup. Not a client-facing job.
>
> 2. Project Lead (or Web Project Manager or just "Producer")
>
> Coordinates all the skill sets necessary for a website project: artists,
> programmers, markup, content authors, server and db admins. Composes budgets
> and schedules. The primary point of contact for clients.
>
> 3. Senior Producer
>
> Manages the Project Leads. Assigns Content/Line Producers to projects,
> juggles as needed to keep all projects on track. Not a client-facing job
> unless Things Go Horribly Wrong.
>
> 4. Executive Producer/Web General Manager
>
> Has revenue responsibility for a corporate site. Manages senior producers.
> Aligns website operations with overall business goals.
>
> Whatcha think? I'm trying to recruit someone at career step #2 BTW.
>
> Thanks,
> Tom
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