Dear Web Producers/Project managers: I am pleased to announce that in association with New School University Web Producers is co-sponsoring our first professional development seminar. The seminar is free and open to the public and while all members of Web Producers are invited we encourage you to bring your colleagues and friends as well. If you are going to be in the New York City area please be sure to put this on your calendar! Light refreshments will be served. Feel free to bring your brown bag lunch. Bottom-Line Website Design TOMORROW, TUESDAY APRIL 16, 2002 New School University 66 West 12th Street Room 510 New York, NY April 16, 2002 12:30-2:30pm http://www.nsu.newschool.edu/01e_campus.htm Successful sites respond to constant changes in target markets, user needs, and competitive environments. How well does your company know its customers? Does customer understanding drive new product development? How does your company measure the success of products under development as well as those already in the marketplace? This seminar will look at how site design affects business results. We'll focus on: -Aligning business goals and customer goals -Competitive benchmarking (or do your competitors know your customers better?) -Identifying key metrics -Developing an ongoing process for evaluating the user experience (not just tracking users) The seminar will be led by Pamela Ellis, partner at Change Sciences Group, Inc. Change Sciences helps clients like Citibank, Thomas Publishing, and the USDA optimize the experience people have with their web sites. More information about Change Sciences is available at www.changesciences.com Seminar Info: New School University 66 West 12th Street Room 510 New York, NY April 16, 2002 12:30-2:30pm Campus Map http://www.nsu.newschool.edu/01e_campus.htm ________________________________ www.webproducers.org Web Producers Organization __________________________________________________________________________ To unsubscribe send a blank message with unsubscribe in the subject to webproducers-request@xxxxxxxxxxxxx To access our webform (instead of sending e-mail) for popular commands including subscribe, unsubscribe, digest, and vacation visit www.WebProducers.org. You can also access the list archive at the website. Questions and comments are welcome just e-mail me, morry@xxxxxxxxxxxxxxxx