[thinnews] RTO Software Expands into Europe

  • From: "Jim Kenzig http://thethin.net" <jimkenz@xxxxxxxxxxxxxx>
  • To: <thinnews@xxxxxxxxxxxxx>
  • Date: Fri, 7 Feb 2003 17:25:16 -0500

RTO Software Expands into Europe
Signs first three Value-Added Distributor Partners

SUWANEE, GA, February 6, 2003 - RTO Software, Inc., developer of the
TScale(tm) terminal server optimization application, announced today its
expansion into Europe by appointing its first three distribution
partners: Centia (UK), Ready Informatica (Italy), and Miel (France).

As the leading Citrix distributors in Europe, the partnership will build
awareness for and provide availability of TScale to ultimately save
users of thin-client solutions time and money on new and existing
implementations.

"We are very proud to have such quality and expert representation in
these markets," said Mark Winter, vice president of business development
for RTO Software.  "As server-based computing specialists with solid and
excellent reach in the Citrix market, they will be able to help
resellers provide extra value to their customers by deploying TScale to
decrease the total cost of ownership (TCO) of their Citrix or Microsoft
thin-client solutions."

"We believe TScale offers excellent value for Citrix users and huge
potential for our resellers," said Yuri Pasea, managing director,
Centia. "TScale not only saves money for customers by reducing the
number of servers needed, but also, with the money saved, they can
purchase more software or engineering services to obtain the full
solution they desire within their fixed budgets. This is great for the
resellers, too, due to the higher margin in services and software."

"In addition," commented Marco Lorefice, vice president of marketing,
Ready Informatica, srl., "TScale provides immediate capacity increases
without the time and expense of adding additional hardware, which will
allow our resellers to sell more Citrix license packs more quickly."

RTO Software expects to have 10 or more active resellers per region by
Q3, 2003, as the leading European value-added distributors recruit and
accredit TScale Authorized Resellers in their territories.

"All of our active Citrix resellers should be offering TScale to their
customers," said Roger Bonini, president, Miel.  "It makes perfect sense
for their clients and makes sense for the resellers."

During Q1 and Q2, 2003, RTO Software intends to add additional
distribution partners in Europe, focusing initially on northern European
countries.

Resellers interested in learning more about TScale and resale
opportunities should contact the appropriate distributor or apply online
at RTO Software's web site (www.rtosoft.com). 

About TScale

TScale is a revolutionary performance and capacity improvement solution
for Citrix MetaFrame(r) and Microsoft(r) Terminal Servers running
Windows NT and Windows 2000.  TScale continuously assesses the use of
virtual memory by Win32 applications and then performs its optimization
on a scheduled basis.

About RTO Software
Founded in 2000, RTO Software, is pioneering a new category of
performance management tools that automatically, continuously and
autonomously improve the capacity and scalability of Windows-based
applications, servers and desktops. Based in Suwanee, Georgia, RTO's
products are used in a wide variety of industries, including financial
management, manufacturing, healthcare, telecommunications, and
government.

About Centia
Centia has established an unparalleled reputation for excellence in the
Knowledge Distribution arena. 
Since its inception in 1986, Centia has evolved into a specialist in the
full spectrum of Knowledge Distribution. Centia's product portfolio
combines to provide Best-of-Breed Solutions in the areas of Server-based
Computing, Application Performance, Convergence and Secure Mobile
Office. 



The essential ingredient which differentiates Centia from other value
added distributors is its ability to remain focused on a few, carefully
selected market areas in which it develops a level of experience and
skill unrivalled within the UK distribution market. This, combined with
its flair in choosing pertinent products, identifying markets and
partnering with the UK's leading channel has enabled Centia to become
one of the largest, most successful Knowledge Distributors in the UK.
(www.centia.biz

) 

About Ready Informatica
Founded in 1984, Ready Informatica, is today the leading Value Added
Distributor for Server Based Computing technologies in Italy. Based in
Barzano' - Lecco, Ready Informatica serve more than 500 VARs, System
Integrators and ISVs in the Italian Market supplying products with on
top value added services that made vendors, like Citrix for example, so
popular in the Italian IT users community. (www.ready.it) 

About Miel
Since its creation in 1985, Miel has imported and distributed advanced
hi-tech products, mainly from American companies including Citrix
Systems, Inc.  We consider that the technical and maintenance assistance
we offer to our customers, along with our training programs, plays a
major part in the success of our company.  Our services range from
system and network solutions to component products and integrated
circuits for the telecom industry and severe environments.
(www.miel.fr) 

Contact:
RTO Software, Inc.
Mark Winter
VP Business Development
+1.678.455.5506 x705


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