My point was that as long as performance people feel there is little of value in a magazine for them (the pages and pages of old wins are mentioned repeatedly) then they will not feel any reason to spend the money. You notice there is support for the performance issue. But more important, the magazine needs to be of interest to the German Shepherd owners - we need more than die-hard exhibitors to make this a functional club representing the breed. And more articles and candid shots would go a long way to peak interest. I always show the magazine to puppy buyers - but they generally will buy one of the commercial magazines as there is more information in them. We could be getting people interested in the club and thinking of it as a source for information if the magazine was of more interest to them. Most puppies go to pet homes - and most of us started with a pet dog and got hooked. If we want to continue, we need to get more pet puppy buyers interested in the club. The Review could be a big help. Ruth ________________________________ From: "Kmgraphic2@xxxxxxx" <Kmgraphic2@xxxxxxx> To: culzeans1@xxxxxxx; showgsd-l@xxxxxxxxxxxxx Sent: Fri, August 6, 2010 7:22:53 AM Subject: [ SHOWGSD-L ] Re: showgsd-l Digest V4 #1426 1. no one, including myself, said that the Review was a "profit making venture." it's always nice to make a profit but that is not the purpose. but it is not "geared" toward losing money either. "sensible publishing" means BALANCE ... paid pages VS free pages. 2. we are talking about content ... i believe that was the subject ... not dues and how they are allocated. some are of the opinion that there should be more performance ads and more educational articles in the Review; i couldn't agree more. neither the editor nor the board of directors can provide the performance ads; that is up to those involved in those venues. if they choose not to do so, then the "meat" of the Review will remain conformation. there is no point in making a complicated issue out of a relatively simple concept. diane Diane Silver-Strasser Silstra German Shepherds _Skatiebug'z_ (http://skatiebugz.shutterfly.com/) The online store for everything German Shepherd and then some! _http://skatiebugz.blogspot.com_ (http://skatiebugz.blogspot.com/) Skater's Blog In a message dated 8/6/2010 7:02:44 A.M. Pacific Daylight Time, culzeans1@xxxxxxx writes: If this magazine is a profit making venture and not geared toward servicing the membership, then maybe I am paying to much for my membership. I know that my other magazines I get for 25-35.00 a yr. If 3,000 people are paying 66.00 for our membership what percentage of my 66.00 is going to the review? how is that about sensible publishing? ============================================================================ POST is Copyrighted 2010. All material remains the property of the original author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind are permitted without prior permission of the original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED. ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE PROSECUTED. For assistance, please contact the List Management at admin@xxxxxxxxxxx VISIT OUR WEBSITE - http://showgsd.org NATIONAL BLOG - http://gsdnational.blogspot.com/ ============================================================================ ============================================================================ POST is Copyrighted 2010. All material remains the property of the original author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind are permitted without prior permission of the original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED. ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE PROSECUTED. For assistance, please contact the List Management at admin@xxxxxxxxxxx VISIT OUR WEBSITE - http://showgsd.org NATIONAL BLOG - http://gsdnational.blogspot.com/ ============================================================================