SBI to sell New India Assurance products TIMES NEWS NETWORK[ TUESDAY, OCTOBER 21, 2003 11:41:00 PM ]=20 MUMBAI: State Bank of India =AF the country's largest bank, has decided to = get into the non-life insurance through the corporate agency route. = Dropping plans to set up a non-life insurance company of its own, the bank = has signed up with the country's largest non-life insurer New India = Assurance for distribution of its products across the country.=20 A memorandum of understanding (MoU) to this effect was signed by representa= tives of the two companies on Monday. The agreement was signed by Lakshman = Raja, general manager cross-selling SBI on behalf of the bank and AV = Purushothaman, director and general manager New India Assurance.=20 Most of the large financial institutions have made a composite entry into = the insurance business. ICICI Bank, Housing Development Finance Corporation= , Tatas and Bajaj have promoted life as well as non-life ventures. SBI had = earlier kept its options for the non-life business open and had decided to = start out with life insurance. Having acquired a corporate agency the = company is unlikely to promote a non-life company of its own.=20 As per the Insurance Regulatory and Development Authority (IRDA), a bank = can sell insurance products of only one life company and one non-life = company. SBI already sells insurance products of SBI Life.=20 As far as non-life is concerned LIC sells exclusively products of New = India Assurance. There is, however, no limit on the number of banks with = whom New India can have a tie up. The insurer has already tied up with = Punjab National Bank (PNB).=20 The distribution model will be that of a corporate agency where SBI = officials will actively sell insurance products of New India. The roll-out = will be in a phased manner.SBI has already identified officials across the = country who have been trained to sell non-life insurance. These executives = will now be given additional training to sell non-life insurance. "Since = they have already undergone the necessary training for selling life = insurance they will require to undergo only 50 hours of training to sell = non-life insurance," said Mr Purushothaman.=20 The MoU comes four months after SBI purchased one of the largest group = insurance policies in the country from New India. The policy covered all = the home loan and auto loan customers of SBI against personal accident to = the extent of loan outstanding. New India has been negotiating with SBI to = provide fire insurance cover to the mortgaged property that is with the = bank.=20 =20 =20