Straight from the Space X web page: _http://shop.spacex.com/collections/hats-accessories_ (http://shop.spacex.com/collections/hats-accessories) In a message dated 10/14/2012 12:25:51 P.M. Pacific Daylight Time, BSUTTONH97@xxxxxxx writes: It's got an Estes style engine hook, and Quest style shock cord. The parachute itself has the Space X logo. I think Elon Musk has entered the hobby rocket business. In a message dated 10/14/2012 10:36:51 A.M. Pacific Daylight Time, john@xxxxxxxx writes: http://www.amazon.com/gp/product/B006GX14R8/ref=s9_hps_bw_g21_ir04?pf_rd_m=A TVPDKIKX0DER&pf_rd_s=merchandised-search-4&pf_rd_r=16F231DEDC2C425DA269&pf_r d_t=101&pf_rd_p=1390338442&pf_rd_i=276729011