Yes, massive numbers are turning to VOD. Netflix has more than 40 million U.S.
subscribers. But I would not put too much weight into this study as it suggests
a percentage of VOD viewing that is not supported by the facts, at least for
all TV homes.
What you watch when you turn on the TV may have little to do with the
percentage of linear (live) versus OTT VOD. And the sample is somewhat skewed,
as it only sampled homes with broadband.
Regards
Craig
Regards
Craig
On May 6, 2015, at 8:09 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
If only 38 percent say they watch linear TV by default, sounds to me like
"massive" numbers might already be watching on demand, eh?
Bert
-------------------------------------
http://hubresearchllc.com/download-report/2015-whats-tv-worth/
2015 What’s TV Worth
April, 2015
Findings from the third wave show that traditional pay TV subscriptions
remain ubiquitous, even among young consumers. But this year there’s
increasing evidence that the center of gravity for television has already
shifted away from live TV, and onto online video alternatives.
?More sources: In 2015, three quarters (74%) of those with an MVPD
subscription also use at least one online TV source. In fact, the average
MVPD subscribers users 2.4 different sources to watch TV online (up from 2.0
in 2013)
?More devices: Among those who watch online at all, the average viewer now
watches on or through 3.3 different devices (up from just 2.3 in 2013)
?New TV habits: In 2013, 50% of all respondents said that live TV was their
default TV source?the first thing they turned on when they wanted to watch
TV. In 2015, that number has fallen to just 38% who say that live TV is
their default.
About the research
“2015: What’s TV Worth” is an annual tracking study among 1,500 US consumers
with broadband, who watch at least 5 hours of TV per week. The study was
conducted in April 2015.
If you would like a FREE excerpt of the Report, please send us an email →
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