[opendtv] Re: What Dr. Dre's Apple Series Means For The Streaming Industry - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 20 Feb 2016 09:19:02 -0500
On Feb 20, 2016, at 12:13 AM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
The problem with these articles is that they are written by MVPD addicts, who
have been well-trained to think that model is the only one that makes sense.
People are however voting with their wallets, and especially the younger
generations.
No, they are voting with their parents TVE authentication credentials...
You can get broadcast network content online, no problem, from several
sources. It doesn't HAVE to all be in one place. You do not need to think
that the only way to watch TV is to punch a three-digit channel number.
You can get delayed access to some network shows. You cannot get local station
feeds, and live network feeds in most markets. CBS All Access sells live CBS
feeds in some markets, but cannot offer NFL games. Sony Play Station Vue sells
live network feeds in a few markets, but the service is not appreciably cheaper
than the extended basic MVPD bundles.
Uhhhhh Bert... Three digit channel numbers went away with the digital
transition.
But you are correct, people do not want to punch numbers into a remote; they
don't want to type in URLs either. That is a major reason that App driven
interfaces are replacing the horrible legacy front ends to the MVPD systems.
Bert will no doubt tell us how easy it is to create bookmarks on his PC; most
people don't want that kind of UI either.
The whole idea of a la carte, which Craig used to champion, is that people
DON'T want to pay for a lot of stuff they don't watch. Now, the luddites are
obsessing that they want their old bundles. Over the Internet, even if a site
will operate on that model, it will only be a site. Others will use more
interesting formulae. As they already are.
I still champion ala carte Bert. But I am not so naive as to believe that the
content owners will let the legacy MVPDs or new VMVPDs offer ala carte.
I would love to be able to select the channels I want from Cox cable; I would
happily pay the subscriber fees (which I am paying now) for each of the
channels I want. But that defeats the entire economic basis for the current
business model - forcing people to pay subscriber fees for channels they DO NOT
watch.
That's the whole point of the article - the content owners ONLY want to sell
their bundles of channels, and since almost everyone wants at least one network
from each of the content congloms we're stuck with big, expensive bundles.
Apple et al, want to create less expensive "best of" bundles - it's not ala
carte, but it would be a step in the right direction.
Regards
Craig
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