[opendtv] Two From Wharton Knowledge
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 26 Jan 2006 10:56:19 -0500
Special Section
<http://knowledge.wharton.upenn.edu/article/1379.cfm> Is
the Disney-Pixar Deal Overhyped?
Walt Disney announced yesterday that
it is acquiring Pixar, the animated film studio that has made such
hits as The Incredibles, Finding Nemo and Toy Story. As part
of the $7.4 billion deal, Pixar's founder, Steve Jobs, will become a
Disney board member and also its biggest shareholder. In an
audio-only interview, Wharton marketing professor Peter Fader speaks
with Mukul Pandya, editor-in-chief of Knowledge@Wharton, and Robbie
Shell, editorial director, about the implications of this deal, not
just for the two companies involved but for the whole media and
entertainment industry.
Note this is an audio interview.
<http://knowledge.wharton.upenn.edu/article/1379.cfm>
http://knowledge.wharton.upenn.edu/article/1379.cfm
Managing Technology
<http://knowledge.wharton.upenn.edu/article/1373.cfm>
Digital Rights Management (DRM): Media Companies' Next Flop?
Big media players are accustomed to
watching the ratings for the most popular music, video and book
content, but perhaps they should pay more attention to how consumers
feel about three letters at the bottom of most charts -- DRM, which
stands for digital rights management. Broadly defined, DRM
encompasses multiple technologies that control the use of software,
music, movies or any other piece of digital content. But media
companies are risking a consumer backlash by deploying overzealous
systems with draconian restrictions, say experts at Wharton, who also
question whether DRM is worth the effort, whether it will survive,
and what the best approach is for balancing the rights of consumers
with the rights of content creators.
<http://knowledge.wharton.upenn.edu/article/1373.cfm>
http://knowledge.wharton.upenn.edu/article/1373.cfm
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