[opendtv] Re: "And while the broadcast business has big problems in general..."

  • From: Kon Wilms <kon@xxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 26 Jan 2006 08:40:45 -0800

On Thu, 2006-01-26 at 10:56 -0500, Craig Birkmaier wrote:
> P.S. And how do DTV broadcasts appeal to the next generation of TV 
> viewers, who - according to this story - "are increasingly tuning out 
> of television altogether."

The first broadcaster to package up their content into multi-bitrate
clips and datacast them using 99% of their bandwidth (with a bit of lame
marketing-talk like 'podcast') == winner. The other 1% can be used for
MPEG still frames telling viewers still in the ice age where and what to
buy to view their VOD deliveries. Maybe they could even sell banner ads
on that. :-P


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