[opendtv] This is not the recovery Bert was looking for

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 7 Jan 2010 07:55:43 -0500

Not long ago, Bert was telling us that viewers are returning to the broadcast networks; that ratings were up. Once again, Bert was mostly mistaken. According to a story from Forbes, Fox is up, but CBS, ABC and NBC are down. Overall the networks have once again lost audience share. But things may be looking brighter, as Fox enters it's prime season with Idol, 24 and a new show called Human Target, and NBC has the Winter Olympics to help it promote the rest of its anemic schedule.


Regards
Craig

TV Midseason Report Card
http://www.forbes.com/2010/01/05/midseason-television-ratings-business-entertainment-tv.html?partner=media_newsletter

Fox
Ratings Rank (prime time, adults 18 to 49): 1
Prime-time viewers, adults 18 to 49 (through Jan. 3): 4.3 million a night, up 13.6% year-over-year
Total prime-time viewers: 8.7 million a night

CBS
Ratings Rank: 2
Prime-time viewers, 18-49: 4 million, down 2.9%
Total prime-time viewers: 11.6 million

ABC
Ratings Rank: 3
Prime-time viewers, 18-49: 3.6 million, down 5.7%
Total prime-time viewers: 9.1 million

NBC
Ratings Rank: 4
Prime-time viewers, 18-49: 3.5 million, down 9.8%
Total prime-time viewers: 7.7 million


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