Another attempt to inform Craig's opinions on these matters. This cord cutting
is ongoing.
END OF THREAD.
Bert
----------------------------------------------
http://www.tvtechnology.com/news/0002/report-majority-of-cord-cutting-occurred-in-last-two-years/281020
Report: Majority of Cord Cutting Occurred in Last Two Years
One-third of cord cutters cancelled pay-TV service in 2016, per The Diffusion
Group
May 11, 2017
By Michael Balderston
PLANO, TEXAS-The threat of cord cutting has been a cloud over pay-TV providers
for a while now, but according to a recent report by The Diffusion Group, the
last two years have been a potential turning point. In the report "Life Without
Legacy Pay-TV: A Profile of U.S. Cord Cutters and Cord Nevers," TDG finds that
52 percent of cord-cutters cancelled their legacy pay-TV service either in 2015
or 2016, with a third of those coming in 2016 alone. TDG points out a number of
factors and threats that contributed to this trend and why it might continue to
grow.
One of the key elements is the popularization of on-demand streaming services
like Netflix and Amazon Prime. This has led to legacy subscribers reassessing
what they are paying for traditional TV services. "The calculus of today's TV
subscribers has been radically altered by the presence of SVOD services like
Netflix," said Michael Greeson, co-founder and principal at TDG.
Streaming has also become more than just a source for on-demand content, as it
now offers a variety of live linear services that can be customized to the
needs of the individuals viewing segments. "Whether from independents (Sony
Vue, YouTube TV, Hulu) or from incumbents (DirecTV Now, Dish's Sling TV),
consumers now have greater flexibility in deciding for which channels they
receive and pay," reported Greeson.
TDG also points out that many incumbents are making the move to skinny bundle
offerings-providing customers with lower prices and a customized, reduced
number of total channels-but that it may in fact not be in their best long-term
interest. "TDG observed long ago that incumbents were going to have to make a
choice: either resign themselves to being a 'dumb-pipe' provider, or invest in
using IP, change the TV experience, and become the go-to source for all things
video," Greeson explained.
One example Greeson gave of a company that had done well in this regard was
Comcast. "Comcast turned into the latter, investing in the hardware and
software required to bring the power of IP to the legacy TV experience. The
company is now gaining video subscribers when others are reporting loses."
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
