Interesting but meaningless report.
All this story tries to say is that a large percentage of cord cutting has
taken place in the past two years; the article implies, but does not quantify
how many of the people in their study switched to another legacy bundle or a
new VMVPD bundle. And the article does not say how many people still pay for a
MVPD bundle, and how many have switched from a legacy MVPD bundle to another
legacy bundle or a bundle delivered via the Internet.
And nice try Bert but you look stupid once again. You cannot stat and end a
thread in the same post...
Regards
Craig
On May 15, 2017, at 3:19 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Another attempt to inform Craig's opinions on these matters. This cord
cutting is ongoing.
END OF THREAD.
Bert
----------------------------------------------
http://www.tvtechnology.com/news/0002/report-majority-of-cord-cutting-occurred-in-last-two-years/281020
Report: Majority of Cord Cutting Occurred in Last Two Years
One-third of cord cutters cancelled pay-TV service in 2016, per The Diffusion
Group
May 11, 2017
By Michael Balderston
PLANO, TEXAS-The threat of cord cutting has been a cloud over pay-TV
providers for a while now, but according to a recent report by The Diffusion
Group, the last two years have been a potential turning point. In the report
"Life Without Legacy Pay-TV: A Profile of U.S. Cord Cutters and Cord Nevers,"
TDG finds that 52 percent of cord-cutters cancelled their legacy pay-TV
service either in 2015 or 2016, with a third of those coming in 2016 alone.
TDG points out a number of factors and threats that contributed to this trend
and why it might continue to grow.
One of the key elements is the popularization of on-demand streaming services
like Netflix and Amazon Prime. This has led to legacy subscribers reassessing
what they are paying for traditional TV services. "The calculus of today's TV
subscribers has been radically altered by the presence of SVOD services like
Netflix," said Michael Greeson, co-founder and principal at TDG.
Streaming has also become more than just a source for on-demand content, as
it now offers a variety of live linear services that can be customized to the
needs of the individuals viewing segments. "Whether from independents (Sony
Vue, YouTube TV, Hulu) or from incumbents (DirecTV Now, Dish's Sling TV),
consumers now have greater flexibility in deciding for which channels they
receive and pay," reported Greeson.
TDG also points out that many incumbents are making the move to skinny bundle
offerings-providing customers with lower prices and a customized, reduced
number of total channels-but that it may in fact not be in their best
long-term interest. "TDG observed long ago that incumbents were going to have
to make a choice: either resign themselves to being a 'dumb-pipe' provider,
or invest in using IP, change the TV experience, and become the go-to source
for all things video," Greeson explained.
One example Greeson gave of a company that had done well in this regard was
Comcast. "Comcast turned into the latter, investing in the hardware and
software required to bring the power of IP to the legacy TV experience. The
company is now gaining video subscribers when others are reporting loses."
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