Very interesting. Harmonic is claiming that with judicious use of AI, they can
improve the compression of images using H.264 (implied), so as to reduce bit
rate by 50%?
The motivation? It is obviously the same as what motivated DVB-T and ATSC to
stay with MPEG-2 compression. Once the standard is deployed throughout, the
motivation is to NOT have to depend on everyone updating their devices.
And it's not like the MVPD could take matters into its own hands, by deploying
new STBs. This IP example is more like OTA TV, where the customers are
responsible for their own receivers and decoders.
Bert
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http://www.tvtechnology.com/equipment/0005/harmonic-boosts-ott-delivery-with-new-eyeq-video-compression-optimization-solution/279458
Harmonic Boosts OTT Delivery With New EyeQ Video Compression Optimization
Solution
September 13, 2016
SAN JOSE, CALIF.-Within the OTT environment, video content and service
providers face a number of significant challenges. Accelerating consumption
rates and demand for advanced services like nDVR have driven up storage costs.
Larger screens are propelling higher bitrates and resolutions. And viewers have
extremely high expectations about video quality, so buffering is not an option,
no matter what the network conditions may be. According to a recent report from
SNL Kagan and Irdeto, 61 percent of video service providers and content
producers around the world see available bandwidth as greatly impacting the
success of delivering 4K UHD content.
What's more, the bring-your-own-device nature of the OTT environment requires
compatibility across a broad ecosystem and a standards-based video delivery
approach, with limited control over client device transition to next-generation
codecs like HEVC. If video content and service providers want to provide
superior video quality on every screen, while keeping CDN and storage costs
low, they need more advanced video compression technology.
At IBC2016, Harmonic takes bandwidth efficiency to a whole new level with EyeQ,
a real-time video compression optimization solution that delivers a superior
viewing experience on HTTP-connected devices while reducing OTT bitrates by
approximately 50 percent. EyeQ is an optional enhancement for our widely
deployed software-based Harmonic PURE Compression Engine. We're excited to show
IBC attendees how EyeQ directly improves the bottom line for video content and
service providers through reduced network delivery and storage costs, an
increased ability to reach more consumers over congested mobile networks, and
by enabling a more consistent viewing experience with enhanced video quality
and less buffering.
EyeQ is 100 percent interoperable with today's existing ecosystem, including
the AVC codec, and there is no requirement to upgrade existing client devices.
Artificial intelligence embedded in the solution leverages the mechanics of the
human visual system to continuously assess video quality in real time and focus
bits where and when they matter most for the viewer. Unnecessary bits can then
be eliminated, allowing content providers to consistently meet video quality
targets at the lowest possible bandwidth. EyeQ's video compression optimization
delivers true constant quality with overall bandwidth usage significantly
reduced versus constant bitrate encoding schemes.
Ultimately, EyeQ allows video content and service providers to deliver purer
video to viewers, increasing their satisfaction with the OTT service and
leading to extended viewing. When consumers are glued to the screen longer,
content monetization rises. By lowering CDN and storage costs by about half,
EyeQ also delivers a dramatic profitability increase.
If you're a video content or service provider who is looking to increase their
competitive edge in the marketplace, don't wait any longer. OTT is the future.
New research from Adobe and TDG found that 42 percent of consumers in front of
the television screen are viewing OTT services. With EyeQ you can deliver the
ultimate video experience on every screen, with better video quality and
reduced bandwidth costs.
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