[opendtv] Re: TV Technology: Harmonic Boosts OTT Delivery With New EyeQ Video Compression Optimization Solution
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 17 Sep 2016 03:55:40 +0000
Craig Birkmaier wrote:
Most consumers did not benefit from the ATSC tuner mandate
That's nonsense. For a FOTA TV system to exist, with spectrum as restricted as
it is, you need a standard. You can't have people buying TV sets that don't
work, or only work for one or two channels. Without an ATSC tuner mandate, the
only industries that would have benefitted are the MVPDs. They would not only
have become a local monopoly for MVPD service, but for any form of TV at all.
As much as people complain about their cable costs now, it would have been far
worse.
Craig continues to miss this point. The ATSC tuner mandate, combined with the
introduction of OTT sites, has made the large reduction of MVPD subscriptions
possible. In turn, you can bet that this effect is the ONLY reason you are
seeing "skinny bundles" and other innovative ideas for TV content delivery.
Which means, many consumers benefitted.
The problem is, Craig, that you ramble too much, so you tend to wander all over
the place. The same considerations apply to ATSC as you are now seeing with
Internet streaming, although obviously one-way 24/7 OTA broadcast is far more
limited.
It is also informative to look at what has happened with DOCSIS modems.
Here the marketplace was allowed to work. You can lease a modem from
the cable company (or a DSL modem from the telcos). But you are far
better off just buying one.
With ATSC, you always buy your own, and it costs pennies by now. Broadcasters
do not rent out ATSC STBs. So wow, Craig. Finally cable caught up with this
model? And once the equipment (DOCSIS or DSL) can be bought directly by
consumers, there will be an incentive to keep the standard stable, or at least,
backward compatible. Just like ATSC.
That's not the way things work,
Let's see if Craig remembers these words:
http://www.tvtechnology.com/equipment/0005/harmonic-boosts-ott-delivery-with-new-eyeq-video-compression-optimization-solution/279458
"We're excited to show IBC attendees how EyeQ directly improves the bottom line
for video content and service providers through reduced network delivery and
storage costs, ..."
And you argument falls on its face because all of the competing
encoding and streaming protocols have been evolving over the years,
ESPECIALLY Flash. It Is one major reason you have had to upgrade
your PC periodically.
See what I mean by rambling on and getting lost in your own words? But at least
Craig seems to have understood that "extensible" standards don't mean equally
"extensible" hardware. With this Harmonic approach, you WOULD NOT need to
upgrade your hardware, Craig. Get it? The extra processing is only required in
the encoding process. The decoders remain the same. Just like what happened
with H.262. The encoding got twice as efficient in short order, but the ATSC
receivers remained compatible. See the parallel?
But this is not justification for freezing the evolution of devices
I already explained this to you. The ATSC 1.0 standard did no such thing. The
device makers might have, but ATSC is just as extensible as any modern digital
standard. Read RFC 791, Craig, and tell me where it even hints at HTTP and the
Web, streaming media, or even mobility. It doesn't. ATSC 1.0 even permits
delivery of tuner update files OTA.
With the Internet, bits are money, as I pointed out recently.
Same as with ATSC. You claim broadcasters don't care? Other than the fact that
they like to rely on local monopolies, broadcasters do care. Because the more
streams they can fit in there multiplex, the more viewers they can attract to
their ads. Bits are always money. And as a matter of fact, with cord cutting,
this has become more important.
Bert
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