[opendtv] Re: TV Ad Spending Drops in October | Broadcasting & Cable
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 6 Dec 2014 18:45:00 -0500
Craig wrote:
>> Plus, cord cutters and cord shavers constitute lost ad revenues. It makes no
>> sense to pretend only live stream ads matter.
>
> How can you conclude that YOU are contributing to lost ad revenues? You just
> stated that you watch ads from Internet stress all the time, and Neilsen is
> now
> measuring people like you.
I have no idea what you're saying. People who cut or shave the cord are no
longer viewing those live streams. Most of these people watch on demand, after
cutting or shaving. The ads that reach them are ads they view in the on demand
streams. And I never said I contributed to lost revenue.
> What is important about ads in live streams is that the viewer made an
> appointment to watch the program, and is less likely to avoid the ads.
And what is important to ads in on demand streams is that viewers have decided
to sit down and watch a show, and they cannot skip the ads.
I'm again unable to see what point you're trying to make.
Bert
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