I don't think the RS price is the going price for unit but a clearance price. If so it is not indicative of what 8-VSB receivers cost to make profitably today. Bob Miller Manfredi, Albert E wrote: >Richard Hollandsworth wrote: > > > >>Define "Tuner"...... >> >> > >I assume you are referring to: > > > >>>Since the cost of the NTSC tuner is probably less than >>>$5, I'd say we're getting pretty close to my $35 estimate >>>made ~5 years ago. To which estimate I'm sticking, btw. >>> >>> > >With NTSC, it's self explanatory. With ATSC, I've always >predicted the entire receiver, when built into a TV set or >recording device, would cost the consumer about $35 by >1/1/2007 if the transition stayed on track. > >So that means, ATSC tuner/demod/MPEG deoder, + the tuner and >additional pieces needed for digital cable. > >With the Radio Shack stand-alone box going for $90 today, >and with LG claiming their stand-alone boxes can go for $50 >in volume, none of this sounds so impossible anymore, yes? > > > >>And how do you get to a $5 "Tuner" unless future chips >>also absorb the IF section, leaving just the RF & >>Downconverter (if used) in the "Tuner". >> >> > >I don't know the actual cost impact of an NTSC tuner today. >The $5 was only a guess. I'm saying that if LG claims their >ATSC receiver costs $40 more than an NTSC, perhaps they >mean that the total cost of the ATSC receiver will be $45 >by 2007, as opposed to my guess of $35. > >The guy from LG was predicting that the ATSC receiver would >cost about the same as the NTSC tuner by the end of the >decade. I expect this is a one-chip or at most a two-chip >design, all told. The royalty costs are probably going to >be the hardest to contain. With that kind of integration and >large volume production, the $35 or $45 cost to consumers >cannot stay that high very long. > >Bert > ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.