[opendtv] Re: Samsung Prototype ATSC Receiver Test Report

  • From: Bob Miller <bob@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 13 Oct 2005 20:08:22 -0400

I don't think the RS price is the going price for unit but a clearance 
price. If so it is not indicative of what 8-VSB receivers cost to make 
profitably today.

Bob Miller

Manfredi, Albert E wrote:

>Richard Hollandsworth wrote:
>
>  
>
>>Define "Tuner"......
>>    
>>
>
>I assume you are referring to:
>
>  
>
>>>Since the cost of the NTSC tuner is probably less than
>>>$5, I'd say we're getting pretty close to my $35 estimate
>>>made ~5 years ago. To which estimate I'm sticking, btw.
>>>      
>>>
>
>With NTSC, it's self explanatory. With ATSC, I've always
>predicted the entire receiver, when built into a TV set or
>recording device, would cost the consumer about $35 by
>1/1/2007 if the transition stayed on track.
>
>So that means, ATSC tuner/demod/MPEG deoder, + the tuner and
>additional pieces needed for digital cable.
>
>With the Radio Shack stand-alone box going for $90 today,
>and with LG claiming their stand-alone boxes can go for $50
>in volume, none of this sounds so impossible anymore, yes?
>
>  
>
>>And how do you get to a $5 "Tuner" unless future chips
>>also absorb the IF section, leaving just the RF &
>>Downconverter (if used) in the "Tuner".
>>    
>>
>
>I don't know the actual cost impact of an NTSC tuner today.
>The $5 was only a guess. I'm saying that if LG claims their
>ATSC receiver costs $40 more than an NTSC, perhaps they
>mean that the total cost of the ATSC receiver will be $45
>by 2007, as opposed to my guess of $35.
>
>The guy from LG was predicting that the ATSC receiver would
>cost about the same as the NTSC tuner by the end of the
>decade. I expect this is a one-chip or at most a two-chip
>design, all told. The royalty costs are probably going to
>be the hardest to contain. With that kind of integration and
>large volume production, the $35 or $45 cost to consumers
>cannot stay that high very long.
>
>Bert
>

 
 
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