[opendtv] Reuters article on TiVo ad tracking
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 22 Apr 2008 12:43:57 -0400
http://www.digitaltvdesignline.com/news/showArticle.jhtml;jsessionid=1IY
13S1PEJJVIQSNDLOSKHSCJUNN2JVN?articleID=207401220
The copyright restrictions seem to explicictly forbid copying.
The article talks about how TiVo offers advertizers a detailed
accounting of the actions of viewers during an entire show, 3600 data
points for every 60 minute show. And other sources, such as Nielsen, are
going to the same second-by-second data.
It also says that TV advertizing is still what advertizers rely on most,
and they spend $70B per year at it, in the US.
Bert
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