[opendtv] Re: Putting the 'Big D' in USDTV
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 16 Nov 2005 09:28:51 -0500
Out of curiosity, was there any mention in all this that USDTV intends
to roll out a new generation of better ATSC set top boxes? Now would be
the time since I think the old ones have mostly disappeared from WalMart
shelves.
- Tom
Craig Birkmaier wrote:
> At 1:09 PM -0800 11/15/05, dan.grimes@xxxxxxxx wrote:
>
>>Wouldn't it be better to improve the service/business plan where USDTV is
>>operating than to expand to other markets with the same service that isn't
>>working? Or is it working in the three markets? Here in Las Vegas I can
>>get a "channel" that has thumbnails of all the programming--nothing there
>>that excites me. It seems to me that it would be better for a consumer to
>>spend $10 or so more per month to get the 50+ channels of basic cable than
>>to get the 17 or so channels (counting the local network broadcasts) of
>>USDTV. What is it that I don't know here?
>>
>
>
> I think you know the whole story.
>
> When I talked to the USDTV people at NAB last spring their primary
> concern was the need for more channels with the content that people
> are looking for. The problem is not the number of channels per se',
> but the relative value compared to other subscription service.
>
> The same thing happened in the UK with OnDigital. Sky was winning the
> subscriber wars because they had significantly more choice, with only
> a small increase in cost to the subscriber. When OnDigital became
> FreeView, the situation reversed itself, however, it is worth noting
> that FreeView offers more channels than the former OnDigital pay
> service.
>
> When you ask people to pull out their wallets and checkbooks, they
> tend to do a bit of comparison shopping. If the service is
> essentially free - just the cost of a receiver - the perceived value
> increases relative to a pay service, despite the fact that the free
> service may not offer all of the channels people want.
>
> Regards
> Craig
>
>
> ----------------------------------------------------------------------
> You can UNSUBSCRIBE from the OpenDTV list in two ways:
>
> - Using the UNSUBSCRIBE command in your user configuration settings at
> FreeLists.org
>
> - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
> unsubscribe in the subject line.
>
>
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
