http://www.forbes.com/2004/10/19/1019autofacescan06.html?partner=media_newsletter Stern: Sirius Subscribers Top 700,000 Jonathan Schwartz, 10.19.04, 3:22 PM ET Sirius Satellite Radio (nasdaq: SIRI - news - people ) said its subscription list has exceeded 700,000 members and is on pace to reach 1 million by the end of the year. Over 69,000 new subscribers were added in September. With the signing of radio personality Howard Stern in early October, Sirius aims to overtake XM Satellite Radio Holdings (nasdaq: XMSR - news - people ), which has more than 2.5 million subscribers, as the leader in satellite radio. Stern's five-year deal, which will pay him $500 million, begins in 2006 after his contract expires with Viacom's (nyse: VIAb - news - people ) Infinity Broadcasting. The 50-year-old talk show host will move from free over-the-air broadcasts to regulation-free satellite service, and Sirius hopes his listeners will too--all 10 million of them. Shares of Sirius were at $3.85, up 3 cents in morning trading. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.