Craig Birkmaier posted: http://broadcastengineering.com/newsrooms/should-viewers-pay-local-news-1212/ Should viewers pay for local TV news? Dec 12, 2008 8:35 AM Speaking at a National Press Club forum on the future of journalism Dec. 8, Darrell Adams, news editor for Waterman Broadcasting, said TV broadcasters are feeling the same economic pressures confronting newspapers and must engage viewers in a conversation about what they are willing to pay for news. [ ... ] Phil Jones, a former CBS News correspondent, said people are turning away from TV news because it has lost its punch. In the past, he said, people felt they had to sit down and watch Walter Cronkite on CBS or Huntley-Brinkley on NBC. "The reason there is no longer an appointment with nightly television news, the reason people are not sitting down or hanging around for the morning show, is they feel they have been stung," Jones said. "They have seen the news shows go soft after the first story. They are looking at themselves and saying, 'I don't need to know that.'" But Matt Bernaldo, managing editor for Waterman Broadcasting's online service, said the change in viewing habits has more to do with changes in lifestyle and changes in technology. People don't come to watch a TV newscast, he said, because they can get news elsewhere, even on cell phones. --------------------------------------- I have to believe that Matt Bernaldo is closer to the truth. It may be that those involved in any profession overestimate the importance of their contribution to society. Things were done differently in the past simply because they were fewer options. TV shows "by apointment" were very simply a constraint mandated by technology, not something the average joe preferred over the alternatives that followed. Bert _________________________________________________________________ Send e-mail faster without improving your typing skills. http://windowslive.com/Explore/hotmail?ocid=TXT_TAGLM_WL_hotmail_acq_speed_122008 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.