[opendtv] Re: News: MPEG-4 part of VOOM's HD expansion plan
- From: "John Willkie" <JohnWillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 5 Jan 2005 10:01:06 -0800
d-u-h, IF they do expand beyond 11500 paying subs. The markets have spoken
in the opposite direction. Where will they get the money?
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: "OpenDTV Mail List" <opendtv@xxxxxxxxxxxxx>
Sent: Wednesday, January 05, 2005 3:29 AM
Subject: [opendtv] News: MPEG-4 part of VOOM's HD expansion plan
> MPEG-4 part of VOOM's HD expansion plan
>
> January 5, 2005 12:00am
> Source: Reed Business Information. All Rights Reserved.
>
> CED: VOOM, Cablevision Systems Corp.'s HDTV-heavy=20
> DBS service, is about to gain a few pounds.
>
> VOOM plans to expand its current lineup of 39=20
> hi-def channels to more than 70 by March 2004=20
> after taking up 16 transponders on the SES=20
> Americom AMC-6 satellite, also known as "Rainbow=20
> 2." VOOM also plans to simultaneously beef up its=20
> lineup with 200 standard-definition channels.
>
> VOOM will use the new capacity to lure consumers=20
> hungry for more HDTV fare. That strategy has only=20
> generated about 26,000 subscribers during VOOM's=20
> first year in operation.
>
> VOOM said it will be able to squeeze out more HD=20
> programming through the use of a new encoding=20
> system from Harmonic Inc. that takes advantage of=20
> advanced codecs. Harmonic's MV 100, initially=20
> configured to encode video in MPEG-2, is=20
> software-upgradeable to the more bandwidth=20
> efficient MPEG-4 codec. VOOM noted that its=20
> set-tops are already outfitted to handle MPEG-4=20
> signals.
>
> Rainbow Media, VOOM's parent, has contracted=20
> Lockheed Martin to build five Ka-band satellites=20
> that will enable the DBS service to boost its=20
> channel capacity to more than 5,000 HDTV channels=20
> when operating in "spot beam mode." Rainbow=20
> expects the first of those birds to launch in=20
> about 34 months.
>
> VOOM's declaration only adds more pressure on=20
> cable operators to expand their own HDTV lineups.
>
> In September, DirecTV said it would launch four=20
> satellites with enough capacity to deliver=20
> "hundreds" of HDTV channels.
>
> The first two birds--Spaceway 1 and Spaceway=20
> 2--will go up in 2005. The final two, DirecTV 10=20
> and DirecTV 11, are set to launch in early 2007.
>
> <<CED -- 01/01/05, p. 10>>
>
> << Copyright =A92005 Reed Business Information. All Rights Reserved. >>
>
>
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