[opendtv] NBC Olympics and AT&T Wireless Partner to Create First-Ever U.S. Wireless Olympic Games Promotion
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Mon, 9 Aug 2004 09:35:19 -0400
NBC Olympics and AT&T Wireless Partner to Create First-Ever U.S.
Wireless Olympic Games Promotion
- Aug 9, 2004 09:01 AM (PR Newswire)
Companies unveil most comprehensive wireless program in U.S. Olympic history
NEW YORK and REDMOND, Wash., Aug. 9 /PRNewswire-FirstCall/ -- NBC Olympics
and AT&T Wireless (NYSE:AWE), a U.S. Olympic Team sponsor, today announced
that they will offer customers the most extensive collection of Olympic Games
content ever available on mobile devices in the United States. This
comprehensive wireless program will include on-air text message polling, video
highlight clips, mobile access to television listings and results, alerts,
trivia, an exclusive sweepstakes, and more.
A number of elements from the NBC-AT&T Olympics wireless program are
available now, including highlights from NBC's coverage of the U.S. Olympic
Team Trials, NBC promotional clips, weekly Olympic trivia, and a sweepstakes
offering the chance to win $25,000 in gold. The features and content of the
program will expand this week and throughout the duration of the Games.
In addition to its program with NBC, and in response to the growing demand
for its wireless data services, AT&T Wireless has introduced two Olympic-
themed bundled service offerings which combine some of the company's most
popular data services along with voice calling minutes.
...
- http://finance.lycos.com/home/news/story.asp?story=42983621
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