[opendtv] Re: NASCAR Ratings Soft; Result of going Off OTA?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 7 Feb 2012 08:44:03 -0500
At 1:19 PM -0800 1/31/12, dan.grimes@xxxxxxxx wrote:
So NASCAR ratings are soft? I'd like to think that they alienated
much of their audience when they went off the FOTA distribution and
onto MPVD-only channels. I lost interest when I couldn't watch the
races any longer because of this. I didn't even renew my seats this
year for the local event. Reality is that there are probably other
factors at work since only 10% of the population uses OTA. But I
would like to think they have alienated people interested in their
sport when they did so. I wonder how much momentum is lost when
programming goes off OTA channels? Could it be a partial factor? I
would like to think so. Perhaps it's only wishful thinking.
Dan
It all about money.
Losing a few ratings points is a small price to pay when a much
larger second revenue stream is available...
Regards
Craig
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