[opendtv] MobileTechNews - Hiwire to test 700MHZ spectrum mobile DVB-H TV in Las Vegas
- From: Mark Aitken <maitken@xxxxxxxxxx>
- To: OpenDTV <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 04 May 2006 15:06:54 -0400
*Hiwire to test 700MHZ spectrum mobile DVB-H TV in Las Vegas
Posted: 24-Apr-2006 [Source: Aloha Partners] *
/[Aloha Partners announces Hiwire to deliver a test digital broadcast
network in Las Vegas using 12 MHz of its 700 MHZ spectrum to deliver
high-res live mobile tv using the DVB-H platform.]/
*Providence, RI -- *Aloha Partners LP, the largest owner of 700 MHz
spectrum in the United States, today announced the formation of its
subsidiary, Hiwire(TM), to test a digital broadcast network in Las
Vegas. Hiwire(TM) will deploy a high-resolution broadcast network and
deliver 12 MHz of television, music, datacasting and interactive
entertainment services for wireless carriers and consumer electronic
device makers. The Hiwire(TM) network will use its 12 MHz of capacity to
offer twice as many channels as current mobile broadcast TV competitors.
This advantage also allows Hiwire(TM) to exclusively carry many channels
live to consumers which other mobile broadcast networks are unable to
deliver because they can't match our spectrum capacity. Hiwire(TM) will
sell its services to wireless carriers and consumer electronic device
makers, offering the most cost effective way for them to deliver
high-definition mobile entertainment content to their subscribers.
"Consumer research shows that the typical viewer watches about 15 live
TV channels. The trouble is that not everyone watches the same 15
channels," said Charlie Townsend, President of Aloha Partners. "In order
to address all the consumer needs, you need to offer many more
high-resolution live channels. With 12 MHz of capacity, Hiwire(TM) can
give everybody what they want." Townsend added, "Hiwire(TM) will use its
12 MHz of 700 MHz spectrum to deliver twice as many channels of live,
hi-resolution mobile TV. This gives Hiwire(TM) the ability to deliver
many more live TV networks which other competing mobile broadcast
networks can't, which will make Hiwire(TM) the exclusive home of several
live TV networks and music channels." Townsend also indicated that by
using 700 MHz to deliver those channel choices to consumers, it will
require one tenth the number of cell sites as higher frequencies such as
1600 MHz frequencies. "The use of 700 MHz will result in significant
savings and capital expenditures which will ultimately result in lower
prices to the consumer and a faster time to market", Townsend added.
Hiwire(TM) will be testing its mobile TV offering in Las Vegas using UHF
channels 54 and 59. Hiwire(TM) plans to use the Digital Video
Broadcasting - Handheld (DVB-H) platform, which has been rigorously
tested in Europe and will be deployed throughout the world. Following
successful completion of the pilot program and continued interest from
wireless carriers, the service will be expanded to additional markets.
700 MHz spectrum is widely recognized as a superior frequency for
delivering television signals to media-enabled wireless devices because
of its excellent propagation characteristics. 700 MHz can reach deep
inside buildings and travel 2-3 times further than other higher
frequencies such as 1600 MHz or 1700 MHz. "We feel that to deliver
consumers the mobile TV experience that they want will require
'two-wall' in-building penetration", Townsend said. "That means that not
only does your TV signal have to penetrate exterior walls, but interior
walls as well. Unfortunately, it will be cost prohibitive to provide
that quality of service using higher frequencies such as 1600 MHz or
1700 MHz".
Hiwire(TM) will feature high-resolution, live broadcast quality
programming, delivered via a high-speed network designed to take
advantage of today's new generation of H.264/MPEG-4 enabled wireless
devices. The Hiwire(TM) content will be broadcast at rapid frame rates,
providing a quality viewing experience that dramatically surpasses
current mobile television offerings by delivering video at up to 30
frames per second and high-quality stereo audio.
Hiwire(TM) will incorporate open standards technology choices, including
DVB-H technology, which is quickly becoming a global standard for mobile
television. DVB-H is supported by the Mobile DTV Alliance and has been
informally adopted by both the DVB-H Organization and the European
Telecommunications Standards Institute (ETSI). This type of technology
choice ensures that Hiwire(TM) customers will not be encumbered with
closed, proprietary technologies and platforms. They can rely on
Hiwire(TM) to provide them with the flexibility and cost-effective
technology solutions that they need as they integrate Hiwire(TM)
technologies along with their existing infrastructure.
More... <http://www.alohapartners.net/>
http://www.mobiletechnews.com/info/2006/04/24/115557.html
--
><> ><> ><> ><> ><> ><> ><>
Regards,
Mark A. Aitken
Director, Advanced Technology
<>< <>< <>< <>< <>< <>< <><
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Hunt Valley, MD 21030
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