[opendtv] Re: Mark's Monday Memo
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 09 Mar 2005 20:09:01 -0500
Manfredi, Albert E wrote:
> This suggests that the Ferree plan should be applied market
> by market. It would give everyone a better feel for just how
> disruptive analog shutoff really is and it would provide a
> more gradual demand curve for STBs and a reason to improve
> them. The gradual shutoff of analog would give the networks
> some incentive to develop their DTT multiplexes, which in
> turn might encourage those mostly-OTA markets to switch more
> willingly. Seems like a good thing.
I think they should pick a couple of test markets, subsidize the heck
out of them, and see how traumatic it is turning things off now. If
they can make it work then they have a plan.
If they can't then they have a job to do.
- Tom
> [OTA users]
>
>
>> - There is wild variation between markets. In
>>ten markets (including New York, Philadelphia, and Boston)
>>representing more than 15% of U.S. TV households, over 80%
>>already subscribe to cable (not even counting satellite).
>>But, in 13 markets (including Dallas-Ft. Worth and Salt
>>Lake City) representing almost five percent of U.S. TV
>>households, fewer than half already subscribe to cable
>>(and, even when satellite is added, one of those markets
>>stays below 50%). Disney's comments show similar
>>variation: 9.1% relying exclusively on off-air reception
>>in the New York market and 15.3% in the Los Angeles market.
>
>
> This suggests that the Ferree plan should be applied market
> by market. It would give everyone a better feel for just how
> disruptive analog shutoff really is and it would provide a
> more gradual demand curve for STBs and a reason to improve
> them. The gradual shutoff of analog would give the networks
> some incentive to develop their DTT multiplexes, which in
> turn might encourage those mostly-OTA markets to switch more
> willingly. Seems like a good thing.
>
> I expect that West Virginia and parts of western PA have a
> reception problem with OTA, due to the mountainous terrain,
> but of course that could be solved, if it makes economic
> sense.
>
> Bert
>
>
>
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