[opendtv] Re: Mark Ramsey Media: The Premature Death of HD Radio
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 22 Feb 2017 09:30:30 -0500
On Feb 21, 2017, at 9:47 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Nonsense, Craig. I was hoping to avoid having to belabor this, by saying that
some niches are bigger than others. The more choice a radio station offers in
its multiplex, the more people they can attract, who would otherwise be using
Internet or satellite radio.
Wrong.
These services are not the same.
The only way for commercial broadcasters to justify the expense associated with
HD Radio and sub channels is to sell more commercials; there is no benefit in
offering a commercial free service, in fact it could cost the station money in
terms of diminishing the audience for its primary service. There are benefits
for public broadcasters to offer additional services, like the BBC radio sub
channel in your market.
Sub channels are still programmed by the station; Internet streaming services
are customized by the consumer, as are the music libraries they store in their
mobile devices.
Ramsey is correct; sub channels offer almost no benefit to commercial
broadcasters.
That being said, the radio bands are filled with what could be considered to be
niche services. Religious broadcasters operate in almost every market but
attract very small - but loyal - audience. And there are some automated
stations that operate at very low cost with services that attract small
audiences. The vast majority of profits in radio are derived by the top rated
statins in each market.
When I had my HD Radio tuner at home, I could use it, to listen to BBC World
Service. Now, I use Internet radio for that. That's an example. BBC was one
subchannel of WAMU. In analog FM, try to find it.
Why would I want it?
I'm not a British citizen working in the Washington DC market. And as you note,
I can easily access it via the Internet.
As the comments clearly show, once people have access to it,
they do like it.
No, the comments do not say this. They say exactly the opposite.
Craig, read this carefully, "You do not know what you are talking about."
Educate yourself before arguing. You do this constantly.
"My new car has HD Radio. And, it sounds great! To me, better than satellite.
I wish that I could get a home or portable receiver more easily."
"I agree! I love the sound of HD Radio and satellite radio does not compare
(at least in my vehicle). I am looking to buy one of the top ranked mid-size
SUV's and was disappointed to see that NONE of them offered HD Radio!"
"I really like HD radio and have since the beginning. But, until I moved to a
house that was too close to some towers (country western interfering with all
the NPR stations) and aluminum siding, I had not considered it. When I
realized the FCC nor NPR would fix this issue, I bought a Sony HD kitchen
radio. Problem solved."
My bad. I thought you were saying Ramsey said this in the article.
We could have another thread on the validity and importance of reader comments
to articles posted on the Internet. Amazon is being nvestigated for
manipulating user comments/ratings. The Title II NPRM had a record number of
responses for the FCC - the vast majority of these comments were generated by
Internet Bots.
HD Radio has been a market failure Bert. Give it up!
I am giving up on this subject.
Regards
Craig
And several more wondering why it's so darned hard to get HD Radio in their
cars. And so on. How exactly are these comments "the opposite," Craig? Spend
your time reading, before arguing.
Bert
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