http://www.markramseymedia.com/2005/05/the-premature-death-of-hd-radio/
Interesting read. The comments are good too. There is one guy that doesn't seem
to know what he's talking about, when he says that HD Radios were initially
"plentiful." Nonsense.
I'll agree to one point. Internet radio is even better. For example, with HD
Radio, in this market, you have easy 24/7 access to BBC News. Didn't have that
with analog FM. But with Internet radio, you have access to all of the BBC
stations, not just World Service. And you have stations from the whole rest of
the world.
The point I disagree with strongly is the one about choice. People are far from
satisfied with content choice on radio. That's the most common complaint.
"Always the top 40," or comments to that effect. The more niches you can
satisfy, the better. Some niches are bigger than others.
As the comments clearly show, once people have access to it, they do like it.
Mostly, those who have access to HD Radio without having to make a big effort,
are those who buy cars with HD Radio in it by default. And they like it. Even
in its current power-challenged state.
Bert
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