[opendtv] Re: HD News Transition Extends Into Smaller Markets
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 5 May 2011 08:10:44 -0400
At 3:34 PM -0500 5/4/11, Manfredi, Albert E wrote:
Here is a less negative spin than the one we saw a couple of days
ago, on the status of HDTV investment by local broadcasters. An
important statistic is that 44 percent of stations that produce
local newscasts produce these newscasts in HD.
This compares with the supposed 17 percent that transmit HD ads.
I don't know why a station that can produce and transmit its own HD
newscasts can't insert HD ads, but then again, I wouldn't be
expected to know.
And by the way, this is what I was predicting way back in the mid
1990s. TV stations will convert to HD, not because there is a pot of
gold waiting for those who do, but because that will be the only way
to retain your viewership, long term. Just like people won't listen
on purpose to low-fi music on AM, when they have alternatives that
transmit much higher quality signals.
Bert
"Our research indicates that 44-percent of U.S. broadcasters
producing local newscasts-roughly 313 of 700 stations-converted
their operations to true HD from studio lens to transmitter," said
Piccioni. "Most of these conversions occurred between 2006 and 2009.
There were 71 in 2010 and 17 so far in 2011."
Hmmmm.
1749 full power DTV stations in the U.S.
313 offer HD newscasts
313/1749 = .179
Sounds about right.
Regards
Craig
P.S. Do you really think that upgrading newscasts to HD is going to
bring the viewers back?
And who is Scott Pelly anyway?
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